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Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

BBA 7 brings double housemates
BBA 7 brings double housemates

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.

By Gregory Gondwe 25 Jan 2012

[IMCC] "Out-imagine your competition" - Dan Pinch
[IMCC] "Out-imagine your competition" - Dan Pinch

PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.

By Sindy Peters 27 Oct 2010

Storytelling, social networking, destination marketing: selling tourism online
Storytelling, social networking, destination marketing: selling tourism online

Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?

By Tara Turkington 25 Oct 2010

Mobile service providers bag marketing awards

The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November.

By Carole Kimutai 5 Dec 2007

Emeka Enyadike
Mobile giant makes dreams come true

Nokia's Defend Your Street (DYS) is a “street” football implementation program that connects Nigerian youth to their dreams, encourages them to focus on their goals and desires - and helps them stay at the top of their game.

By Emeka Enyadike 17 Aug 2007

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