Where traditional models in radio have enjoyed funding from around 70% of what the station makes through ad sales revenue, online stations need to do the same, but in a completely different way...
Chris Jordan 26 Oct 2017
How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...
Louise Marsland 28 Aug 2017
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
MetropolitanRepublic, a newcomer in Uganda's advertising industry became the first local agency to win an award at this year's Loeries in September. MetropolitanRepublic won bronze for their 2012 MTN Uganda campaign, titled David Dumba, which was aimed at promoting SIM card registration in the country. Alex Rukundo, the managing director MRU speaks about the award and the value that intimacy brings to advertising business.
Walter Wafula 15 Oct 2012
Higher advertising and circulation revenue helped Vision Group, a Ugandan multimedia company, post a 28% growth in profit after tax during the year ending June 2012.
Walter Wafula 9 Oct 2012
Print, broadcast and online media editors have an opportunity to improve their understanding of critical issues in Uganda's oil and gas industry following the announcement of a new programme by the African Centre for Media Excellence (ACME).
Walter Wafula 12 Sep 2012
President Joyce Banda last week engaged media managers to try to reason with them to project positive reporting over the border dispute that has ensued between Malawi and Tanzania.
Gregory Gondwe 17 Aug 2012
Public and private players from various African countries recently met during the third Africa Governance, Leadership and Management Convention 2012 that was held in Mombasa, Kenya. The theme of the convention was: Towards Sustainable Wealth and Job Creation: Challenges and Opportunities for Africa. One of the sessions was dedicated to deliberating on how the media can encourage healthy private public partnership in wealth and job creation in Africa.
Carole Kimutai 17 Aug 2012
Anthony Kasunda, the chairperson of the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) has been elected chairperson of the MISA Regional Governing Council (RGC) at the 2012 Annual General Meeting (AGM) held on 29 July 2012, at the Indaba Hotel and Conference Centre in Fourways, Johannesburg, South Africa.
Gregory Gondwe 31 Jul 2012
The world has dedicated one day in a year to scribes 3rd May. This is World Press Freedom Day. According to the United Nations, it is a day that "celebrates the fundamental principles of press freedom; to evaluate press freedom around the world, to defend the media from attacks on their independence and to pay tribute to journalists who have lost their lives in the exercise of their profession".
Carole Kimutai 4 May 2012
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
Walter Wafula 3 May 2012
In the face of imminent stringent government measures aimed to control the media and journalists in Uganda, human rights activists are calling for a stronger self-regulation mechanism to promote responsible journalism in the country.
Walter Wafula 2 May 2012
One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013.
Carole Kimutai 17 Apr 2012
African journalists in need of digital reporting skills have an opportunity to acquire them through the Intajour Fellowship Program which kicks off in September this year. This follows the call for applications for the fellowship programme by the International Academy of Journalism (IAJ) in Germany.
Walter Wafula 23 Mar 2012
Michael Joseph, the former CEO of Safaricom, once described Kenyans as having peculiar calling habits. According to a recent media survey by Ipsos Synovate, Kenyans seem to have another peculiar habit, watching news. The quarter four Kenya Audience Research Foundation (KARF) report shows over 80% of Kenyans read and watch local news. That news is politics.
Carole Kimutai 7 Mar 2012
The latest media research from Kenya reveals that radio is still the preferred media. According to latest statistics from media research company, Synovate conducted under the Kenya Audience Research Foundation (KARF), radio leads in overall media consumption followed by the mobile phone, television, newspapers, and the internet respectively.
Carole Kimutai 12 Dec 2011
There are currently 52 journalists imprisoned in Africa, in nine countries. More than half the jailed journalists are held in that scourge of media freedom - Eritrea. The most disturbing news to come out of CPJ's recent report on journalists behind bars, is that the trend of imprisoning journalists - often on trumped-up charges - has seen a sharp increase over the last decade.
Theresa Mallinson 12 Dec 2011
Germany's International Institute for Journalism (IIJ) is set to train East African journalists on covering public spending to improve reporting on national budgets and the use of tax payer's money.
Walter Wafula 7 Sep 2011