How does ‘going digital' in the television market affect content and viewership patterns? Kui Kariuki from Ipsos Kenya looked at what happened with Kenya's digital migration...
Louise Marsland 28 Aug 2017
Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...
Louise Marsland 14 Aug 2017
Critical questions about South Africa's political future, the economy, media and its sustainability, and how to combat the fake news scourge, were all addressed at the Daily Maverick's The Gathering 2017 series...
Louise Marsland 4 Aug 2017
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
Anton Harber 15 Nov 2013
This piece addresses the intersections between technology and culture that I identified while doing fieldwork. Therefore, this is not the result of strict data analysis, but rather the outcome of an immersion in each of these cultures.
Marcela Ospina 7 Feb 2013
The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
Obaika Consulting Team 31 Jan 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
Nandkishor Buty 30 Jan 2013
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
Dr KF Lai 25 Jan 2013
Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria.
Carole Kimutai 30 Oct 2012
The world has caught Olympic fever and South Africans are glued to their TV screens thanks to the likes of Chad Le Clos, Cameron van der Burgh and the lightweight men's four rowing team, who have bagged three gold medals at the London 2012 Games.
Donna Rachelson 8 Aug 2012
Day 1 of the Broadcast Film and Music Africa (BFMA) conference opened with a house full. The two day conference, under the theme "Innovation, investment and partnerships for local content and service excellence" takes place at the Oshwal Centre, located in the Nairobi Central Business District, Kenya.
Carole Kimutai 11 Jul 2012
Global public relations and communications firm, Burson-Marsteller recently acquired a controlling stake in Johannesburg-based Arcay Communications. Founder and chairman of Arcay Burson-Marsteller, Robyn de Villiers speaks about the partnership and succeeding in Africa's PR industry.
Walter Wafula 3 Jul 2012
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
Walter Wafula 3 May 2012