Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...
Richard Mullins 1 Dec 2017
There is a need for more collaboration from all the different parts that make up brand communications....
Khangelani Dziba 6 Nov 2017
Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...
Mike Freedman 19 Sep 2017
What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?
Louise Marsland 29 Aug 2017
Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...
Adam Howatson 11 Aug 2017
In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.
Shae Leigh 28 Jul 2017
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Issa Sikiti da Silva 25 May 2011
The first men's lifestyle magazine ADAM has caused quite in Nairobi. CAROLE KIMUTAI caught up with ADAM editor - Oyunga Pala
Carole Kimutai 15 Oct 2007
The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.
Emeka Enyadike 14 Aug 2007