With a population of 1,1 billion people, 65% under the age of 35, growing economies and increasing middle class spending power, Africa is every marketer's dream...
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
By Ivo Vegter: @sxswsa 14 Mar 2011 13:15
The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai.
12 Nov 2010 06:53
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010 10:35
A report outlining the outsourcing readiness of 15 African nations was released at the first Africa Outsourcing Summit organised by CBC Technology earlier last week. Topping the report was Egypt followed by Mauritius, South Africa, Tunisia and Morocco.
9 Mar 2009 11:05
Hotels in the country will be exempt from paying contributions to the tourism promotion authority and fees paid by charter flights will be cut to help Egypt's tourism industry deal with the global financial meltdown.
5 Jan 2009 11:46
Common wisdom says that when times call for cost-trimming, marketing budgets are the first to be cut.
26 Nov 2008 10:34
The MasterCard Worldwide Index of Consumer Confidence analyses Egyptian consumer confidence.
7 Feb 2008 11:10
A study has indicated that water quality in the River Nile improved considerably in the months of October and November 2007, giving rise to hopes that drinking water quality for many of Egypt's 80 million people may improve.
24 Jan 2008 06:25
When two boatloads of would-be Egyptian migrants sank off the coast of Sicily in early November and many people died or were never found, the Egyptian media highlighted what has become a growing problem.
17 Jan 2008 08:31
Khaled Ismail and Sysdsoft are shaping the way WiMax works around the globe. Ahmed Ibrahim and Karim Khorshed's EgyptNetwork is exporting SMS platforms to the region's telecom players. They're the new faces of technology: Grown in Egypt, globally competitive.
10 Oct 2007 08:07