How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
Ivo Vegter: @sxswsa 14 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai.
12 Nov 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
A report outlining the outsourcing readiness of 15 African nations was released at the first Africa Outsourcing Summit organised by CBC Technology earlier last week. Topping the report was Egypt followed by Mauritius, South Africa, Tunisia and Morocco.
9 Mar 2009
Hotels in the country will be exempt from paying contributions to the tourism promotion authority and fees paid by charter flights will be cut to help Egypt's tourism industry deal with the global financial meltdown.
5 Jan 2009
Common wisdom says that when times call for cost-trimming, marketing budgets are the first to be cut.
26 Nov 2008
The MasterCard Worldwide Index of Consumer Confidence analyses Egyptian consumer confidence.
7 Feb 2008
A study has indicated that water quality in the River Nile improved considerably in the months of October and November 2007, giving rise to hopes that drinking water quality for many of Egypt's 80 million people may improve.
24 Jan 2008
When two boatloads of would-be Egyptian migrants sank off the coast of Sicily in early November and many people died or were never found, the Egyptian media highlighted what has become a growing problem.
17 Jan 2008
Khaled Ismail and Sysdsoft are shaping the way WiMax works around the globe. Ahmed Ibrahim and Karim Khorshed's EgyptNetwork is exporting SMS platforms to the region's telecom players. They're the new faces of technology: Grown in Egypt, globally competitive.
10 Oct 2007