MMA launches Egypt and Middle East Local Council

CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region. 20 Jul 2011 12:20

Global adspend up 8.8% in Q1 2011: Advertisers push TV spend

NEW YORK, US: Global advertising rose 8.8% year-on-year in Q1 to total US$118 billion* based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. 11 Jul 2011 12:07

Retail giants pioneer shopping mall culture in Africa

New retail precincts across Africa are not only changing consumers' buying behaviour but also changing their social behaviour. Malls provide a venue for consumers to congregate and they're doing this in preference to other social activities. 8 Jul 2011 09:46

Underlying adspend recovery despite turmoil in Japan, Middle East

TOKYO, JAPAN: Return on investment focused media agency ZenithOptimedia has released its 2011 Advertising Expenditure Forecasts revealing interesting shifts in global ad expenditure. Zenith reports that an estimated US$2.4 billion* was knocked off adspend as a result of the turmoil in the Middle East and the earthquake in Japan. 28 Jun 2011 10:17

Wireless broadband, mobile phones to connect Africa

The penetration of mobile phones in many African countries is higher than the world average. Data on the number of mobile subscriptions per 100 people show that penetration rates in Algeria, South Africa, Gabon, Tunisia, Mauritius, Botswana, Morocco and Mauritania are all above the world average of 60%. 23 Jun 2011 10:59

Record year for Cannes Lions entries

CANNES, FRANCE: A total of 28 828 entries from 90 countries (725 from SA) have been submitted to the Cannes Lions 58th International Festival of Creativity, the international annual awards for creative advertising and communications. This is the most entries in the history of the festival. 1 Jun 2011 07:19

Telecoms service market grows by 4% to hit US$1.85 trillion

Telecoms service provider revenues grew by 4% in 2010 to reach $1.85 trillion, driven by strong growth in the mobile market in the BRIC (Brazil, Russia, India and China) economies, according to new figures from Ovum. 17 May 2011 14:50