Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16
[Paul Korzeniowski] There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone. 10 Sep 2007 14:52
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