The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word speech...
"When I eat a pie I'm Gloria, when I eat a pie with Tropika I'm Glorioussss!" You either love it or hate it - whatever the case, the new Tropika ads are certainly being noticed...
In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...
No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...
Last week was not good for Volkswagen (VW): an estimated $18bn fine, executives potentially facing criminal charges, a 20% drop in share price and a reputation in shatters...
This week, our 'Biz Online Insights' section explores the South African online population's views on blood moons, supermoons and lunar eclipse...
The 16 finalist concepts for the Fresh Talent Sustainable Design Competition, run by Shift: Inspiring Sustainable Design, have been announced. Now in its third year, the competition started in September, with a call to young creatives to submit proposals and designs that addressed the issues of sustainability under the brief Small Change, A World of Difference.
5 Nov 2012 09:29
Charlotte Maja is a key Integrated Employee Engagement (IEE) Producer at Blue Moon, working hand in hand with one of the business's oldest clients. Cool under pressure and described by one of her colleagues as "a class act", Charlotte shared some of the behind-the-scenes secrets of an IEE Conference with us.
Issued by Blue Moon Corporate Communications 5 Nov 2012 09:13
The latest batch of interns started their 10-month programme, on 1 November 2012, with the Film Industry Learner Mentorship Programme (FILM).
5 Nov 2012 07:13
Held at the Artscape, it was like stepping into a scene from the Oscar's. Everyone was dressed to the nines and the bubbles flowed as the who's who of the advertising world rubbed shoulders and waited in anticipation to see who would come out on top.
By Jordan Scott 5 Nov 2012 06:54
Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands.
By Attila Bernariusz 4 Nov 2012 06:47
Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.
3 Nov 2012 12:16
The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations.
By John Boe 3 Nov 2012 08:34
Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?
By Anton Ressel 3 Nov 2012 06:37
There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.
By Gill Moodie: @grubstreetSA 2 Nov 2012 15:32
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012 13:16
The annual Bookmarks awards held in Cape Town at the Artscape Theatre last night recognised the best in digital marketing and publishing. With the increased entries and high standard of this year's nominees, The SpaceStation team is very proud of 14 accolades won by the platforms on their network.
Issued by The SpaceStation 2 Nov 2012 11:50
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012 11:34
The recently published ICASA Frequency Migration Plan presents major stumbling blocks to the sustainability of free-to-air broadcasters. Broadcasters are particularly concerned at the absence of any policy inquiry into the future needs of terrestrial broadcasting and the implications for their business.
Issued by e.tv 2 Nov 2012 11:21
Following the success of the Cecil Nurse Business Furniture brand positioning campaign which launched in March 2012, Boomtown Strategic Brand Agency developed phase two, which is creating conversation through a radio campaign that began in September 2012.
Issued by Boomtown 2 Nov 2012 11:06
Volcano Public Relations recently wrapped on a nationwide CSI campaign for client, MAN Truck & Bus, donating more than 300 trees to local schools and communities around the country as a visual representation of the reduction in carbon emissions achieved by MAN's recently launched line of TGS EfficientLine trucks.
Issued by Volcano 2 Nov 2012 11:01
The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.
2 Nov 2012 10:46
The report is compiled by Angus Robinson, director: mobile, content and community divisions of Native, and this month it features information on global smart phone sales and the launch of new products such Apples' Mini iPad and Microsoft Windows 8, as well as the latest and the Census 2011 mobile and Internet statistics.
2 Nov 2012 10:42
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
By Abey Mokgwatsane 2 Nov 2012 10:00
November marks the birthday month for South Africa's only women's business and lifestyle magazine, Destiny. To celebrate the occasion, 13 women grace the magazine's gatefold cover. Those featured include eight readers and five mentors: Khanyi Dhlomo, Terry Volkwyn, Anele Mdoda, Sonja de Bruyn Sebotsa and Judi Nwokedi.
Issued by Ndalo Media 2 Nov 2012 09:48
Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886.
Issued by FCB South Africa 2 Nov 2012 09:46
At the 2012 Promax Africa Awards, A+E Networks saw two of its channels take prizes - History and Crime & Investigation Network - for creative excellence in on-air promotion, advertising and design.
2 Nov 2012 08:11
Three new uncapped hosting packages for small businesses, home offices and personal websites have been launched by MWeb, including new features, enhancements and tools at competitive prices.
2 Nov 2012 08:05
A prominent social business plan contest, the Global Social Venture Competition (GSVC), will be open to South African social entrepreneurs through outreach partners, the University of Cape Town's Graduate School of Business (GSB) in association with the Gordon Institute of Business Science (GIBS).
2 Nov 2012 07:10
Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.
By Rolf Akermann 2 Nov 2012 06:30
To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)
By Banele Rewo 2 Nov 2012 06:12