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Western Cape Government video from FCB Cape Town goes viral

Talking with and not talking to your audience

#BizTakeouts: Daniel Munslow chats Bell Pottinger saga

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#DigitalMarketing: Digital trends in 2017

South Africa's digital authority, the IAB South Africa has weighed in on trends in the digital marketing industry...

#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk...”

#Newsmaker: Laura du Preez Moneytizes Tiso Blackstar Group's publishing game

The Sunday Times recently launched Money - a new personal finance section which appears every weekend in the Business Times - which is edited by Laura du Preez, former editor of Independent Media's personal finance publications, who joined the Tiso Blackstar Group in May this year...

Can media workers ever really switch off from work?

With each technological advancement, it becomes easier than ever to work from anywhere. But is that really the ideal we should be aiming for? And can we really reach ‘inbox zero'...

#DigitalMarketing: The shift to performance

The biggest trend in digital marketing gaining momentum in the local market is the shift to performance, says Stijn Smolders, CEO of Sprout Performance Media Partners...

#Newsmaker: Laura du Preez Moneytizes Tiso Blackstar Group's publishing game

By Jessica Tennant 4 hours ago

#OrchidsandOnions: Ocean Basket still sizzles, but Castle Lager ad goes flat

So, a man goes into a pet shop. “I want to buy a parrot, but it must talk...”

By Brendan Seery 2 hours ago

Fresh Talent Sustainable Design finalists announced

The 16 finalist concepts for the Fresh Talent Sustainable Design Competition, run by Shift: Inspiring Sustainable Design, have been announced. Now in its third year, the competition started in September, with a call to young creatives to submit proposals and designs that addressed the issues of sustainability under the brief Small Change, A World of Difference.

5 Nov 2012

Making it happen with Charlotte

Charlotte Maja is a key Integrated Employee Engagement (IEE) Producer at Blue Moon, working hand in hand with one of the business's oldest clients. Cool under pressure and described by one of her colleagues as "a class act", Charlotte shared some of the behind-the-scenes secrets of an IEE Conference with us.

Issued by Blue Moon Corporate Communications 5 Nov 2012

New FILM internship programme started

The latest batch of interns started their 10-month programme, on 1 November 2012, with the Film Industry Learner Mentorship Programme (FILM).

5 Nov 2012

The Bookmarks Awards: Hollywood Glamour... and the winners are...

Held at the Artscape, it was like stepping into a scene from the Oscar's. Everyone was dressed to the nines and the bubbles flowed as the who's who of the advertising world rubbed shoulders and waited in anticipation to see who would come out on top.

By Jordan Scott 5 Nov 2012

Interactive future of digital radio gives power to listeners

Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands.

By Attila Bernariusz 4 Nov 2012

Major activations characterise 4U Plett Rage

Stretch Experiential Marketing will be conceptualising and executing some large activations at the 4U Plett Rage festival in Plettenberg Bay from 23 November to 8 December.

3 Nov 2012

CRM: It pays to go the extra mile

The most successful companies and the highest paid salespeople place great value on developing lifetime relationships with their customers and actively look for opportunities to render service above and beyond their customers' expectations.

By John Boe 3 Nov 2012

Cause-based marketing overload

Do you market yourself as a 'green' business? OK, so you may use recycled materials in your products, limit electricity usage, even have different dustbins for glass, plastic and other, but does that entitle you to use words such as 'sustainable manufacturer' or 'environmentally-friendly' in your marketing spiel?

By Anton Ressel 3 Nov 2012

Social network: It won't pay if you don't play

There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them.

By Gill Moodie: @grubstreetSA 2 Nov 2012

Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.

2 Nov 2012

The SpaceStation platforms win big at the Bookmarks

The annual Bookmarks awards held in Cape Town at the Artscape Theatre last night recognised the best in digital marketing and publishing. With the increased entries and high standard of this year's nominees, The SpaceStation team is very proud of 14 accolades won by the platforms on their network.

Issued by The SpaceStation 2 Nov 2012

Loeries top 10 brands, agencies

The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.

2 Nov 2012

24.com wins multiple awards at Bookmarks 2012

24.com continues to be acknowledged as a leader in digital publishing with eight wins at this year's Bookmarks Awards.

Issued by 24.com 2 Nov 2012

e.tv concerned about the future of terrestrial broadcasting

The recently published ICASA Frequency Migration Plan presents major stumbling blocks to the sustainability of free-to-air broadcasters. Broadcasters are particularly concerned at the absence of any policy inquiry into the future needs of terrestrial broadcasting and the implications for their business.

Issued by e.tv 2 Nov 2012

Boomtown and Cecil Nurse launch tongue in cheek radio campaign

Following the success of the Cecil Nurse Business Furniture brand positioning campaign which launched in March 2012, Boomtown Strategic Brand Agency developed phase two, which is creating conversation through a radio campaign that began in September 2012.

Issued by Boomtown 2 Nov 2012

MAN Truck and Bus leaves a green legacy, thanks to Volcano PR

Volcano Public Relations recently wrapped on a nationwide CSI campaign for client, MAN Truck & Bus, donating more than 300 trees to local schools and communities around the country as a visual representation of the reduction in carbon emissions achieved by MAN's recently launched line of TGS EfficientLine trucks.

Issued by Volcano 2 Nov 2012

Ireland/Davenport pocket eight awards at Promax

The PromaxBDA Africa conference, held at the Sandton Convention Centre recently, saw advertising agency Ireland/Davenport garner five gold and three silver awards on the night.

Issued by Ireland/Davenport 2 Nov 2012

Nicole Meyer chosen as 2012 Liqui-Fruit Girl

The new face of Liqui-Fruit, 21-year old Capetonian, Nicole Meyer, launched earlier this week in the brand's latest TVC on e.tv and DStv.

2 Nov 2012

The Native Mobile Report is out

The report is compiled by Angus Robinson, director: mobile, content and community divisions of Native, and this month it features information on global smart phone sales and the launch of new products such Apples' Mini iPad and Microsoft Windows 8, as well as the latest and the Census 2011 mobile and Internet statistics.

2 Nov 2012

Six of the best for Brand inc Sport

Sport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year.

Issued by Brand inc 2 Nov 2012

The four ways data changes business forever

If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.

By Abey Mokgwatsane 2 Nov 2012

Destiny celebrates five years of inspiring business and lifestyle content!

November marks the birthday month for South Africa's only women's business and lifestyle magazine, Destiny. To celebrate the occasion, 13 women grace the magazine's gatefold cover. Those featured include eight readers and five mentors: Khanyi Dhlomo, Terry Volkwyn, Anele Mdoda, Sonja de Bruyn Sebotsa and Judi Nwokedi.

Issued by Ndalo Media 2 Nov 2012

Big signing as Mokoena joins Draftfcb

Alistair Mokoena, previously head of marketing at ABSA Retail & Business Bank, has joined Draftfcb Johannesburg as managing director. In addition to his role as managing director of the biggest agency in the Draftfcb group, he takes on responsibility for its retail arm, Swipe, and specialist agency, 1886.

Issued by FCB Africa 2 Nov 2012

A+E Networks scoop two top awards

At the 2012 Promax Africa Awards, A+E Networks saw two of its channels take prizes - History and Crime & Investigation Network - for creative excellence in on-air promotion, advertising and design.

2 Nov 2012

Three new uncapped hosting products for SMMEs

Three new uncapped hosting packages for small businesses, home offices and personal websites have been launched by MWeb, including new features, enhancements and tools at competitive prices.

2 Nov 2012

Are press releases a thing of the past?

This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go?

By Marion Scher 2 Nov 2012

Enter the Global Social Venture Competition before 16 November

A prominent social business plan contest, the Global Social Venture Competition (GSVC), will be open to South African social entrepreneurs through outreach partners, the University of Cape Town's Graduate School of Business (GSB) in association with the Gordon Institute of Business Science (GIBS).

2 Nov 2012

Spot the strategy!

Is creativity clouding the issue...? When I studied at university and at IMM for a marketing manager course, etc it was always a task for students to define the target market and strategy that the brand was following of a particular campaign/commercial. At the risk of sounding like John Farquhar (whom I admire) I find creativity is clouding the issue.

By Rolf Akermann 2 Nov 2012

Five SA brands Charles Darwin would have loved

To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video)

By Banele Rewo 2 Nov 2012

Focus digital spend on feature phones

Brands wishing to reach the mass market in Africa are wasting their digital campaign spend if they fail to target feature phone users.

By Marc Herson 2 Nov 2012

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