The recent opening of the Maputo flagship store for Mozambican cellular operator mcel is the culmination of a major rebranding journey using the services of brand company HKLM. According to said HKLM group MD Sean McCoy, the strategic brand rejuvenation presented some interesting challenges.
13 Dec 2007 09:07
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
5 Dec 2007 09:00
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007 12:04
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007 14:43
Philip Morris International Inc. and British American Tobacco South Africa has terminated their Chesterfield licence agreement.
12 Oct 2007 06:21
The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.
17 Aug 2007 13:01
The Liberty Group announces new team for Rest of Africa to drive strategic growth.
16 Aug 2007 11:21
The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe.
14 Aug 2007 12:07
The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.
By Emeka Enyadike 14 Aug 2007 11:30
Zimbabwe's economy may be crumbling, but it's business as usual in the branding business.
31 Jul 2007 11:49