The recent opening of the Maputo flagship store for Mozambican cellular operator mcel is the culmination of a major rebranding journey using the services of brand company HKLM. According to said HKLM group MD Sean McCoy, the strategic brand rejuvenation presented some interesting challenges.
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe.