GLOBAL

2Sales CEO, Helmut Rieder. © .
#NewBiz: 2Sales acquired by Wunderman

WPP's wholly-owned global digital agency, Wunderman, has acquired 2Sales International SA, an e-commerce consulting agency...

6 Sep 2018

GLOBAL

Twiplomacy 2018. Image supplied.
Latest Twiplomacy study reveals 97% of all governments are on Twitter

The latest Twiplomacy study reveals 97% of all governments are on Twitter and US president, Donald Trump has become the most followed world leader with the most interactions over the past 12 months...

10 Jul 2018

GLOBAL

Cannes Lions launches "Change for Good" hackathon
Cannes Lions launches "Change for Good" hackathon

Cannes Lions has announced it will host a two-day "Change for Good" Hackathon, to be held live on 19-20 June at the 65th Cannes Lions International Festival of Creativity...

24 May 2018

GLOBAL

Cannes Lions announces Google as Creative Marketer of the Year
Cannes Lions announces Google as Creative Marketer of the Year

Google has been announced as the Creative Marketer of the Year 2018 by the Cannes Lions International Festival of Creativity...

3 May 2018

GLOBAL

Winners of 2018 Webby Awards announced
Winners of 2018 Webby Awards announced

The winners of the 22nd Annual Webby Awards have been announced...

26 Apr 2018

GLOBAL

Marketing leaders say level of media spend will be linked to reporting accuracy
Marketing leaders say level of media spend will be linked to reporting accuracy

CMO Council Member Study reveals many will boost spend in online video advertising and voice willingness to pay premiums for guaranteed views and deep customer insights...

26 Apr 2018

GLOBAL

Winners of the 2018 World Press Photo Awards announced
Winners of the 2018 World Press Photo Awards announced

Ronaldo Schemidt, has been announced as the winner of the World Press Photo of the Year 2018...

18 Apr 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

James McDonald, data editor, Warc. Image supplied.
Latest Warc report focus on threats to the digital advertising ecosystem

Warc has released its latest monthly Global Ad Trends report focussing on threats to the digital advertising ecosystem...

29 Mar 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal
Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

GLOBAL

Rihanna hits Snapchat over beating ad, sending shares tumbling
Rihanna hits Snapchat over beating ad, sending shares tumbling

Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company's share prices tumbling...

19 Mar 2018

GLOBAL

Drake © .
Drake breaks new streaming record - in video games

Hip-hop superstar Drake has broken a new record in streaming -- this time in video games...

19 Mar 2018

GLOBAL

Facebook suspends Trump campaign data firm Cambridge Analytica
Facebook suspends Trump campaign data firm Cambridge Analytica

Facebook says it has suspended the account of Cambridge Analytica, the data analysis firm hired by Donald Trump's 2016 presidential campaign, amid reports it harvested the profile information of millions of US voters without their permission...

19 Mar 2018

GLOBAL

Russia cracks down on 800 World Cup ticket sites
Russia cracks down on 800 World Cup ticket sites

Russia has cracked down on more than 800 websites illegally offering World Cup tickets when their general sale resumed after a six-week wait...

19 Mar 2018

GLOBAL

Google and Common Ground launch 'Little by Little'
Google and Common Ground launch 'Little by Little'

Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...

16 Mar 2018

GLOBAL

Inma report: The emerging value of content
Inma report: The emerging value of content

According to a new Inma report, news media companies are discovering the emerging value of content to create data-infused reader-based business models that are impacting corporate cultures and audience relationships...

7 Feb 2018

GLOBAL

Fancycrave via
Global ad spend will reach $37bn in the next five years

Video advertising spend on YouTube and Facebook to grow by 130% in just 5 years...

30 Jan 2018

GLOBAL

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

GLOBAL

David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

GLOBAL

Twitter won't block world leaders, citing need for discourse
Twitter won't block world leaders, citing need for discourse

Twitter announced Friday it would not block the accounts of world leaders even if their statements are "controversial," citing a need to promote a "public conversation" on political issues...

8 Jan 2018

GLOBAL

Image credit: Fancycrave - .
YouTube seals deal with top music label amid streaming moves

YouTube said on Tuesday that it had sealed a licensing agreement with the world's largest music label conglomerate Universal as the video behemoth explores creating a new streaming service...

21 Dec 2017

GLOBAL

Image credit: Kaboompics // Karolina via
Facebook lets people know when their pictures pop up

Facebook on Tuesday added a way for people to know when their pictures are posted anywhere on the leading social network.

21 Dec 2017

GLOBAL

Mark Zuckerberg, CEO at Facebook. Image credit: .
Facebook moves to make more video ad money

Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube.

18 Dec 2017

GLOBAL

Cathay Pacific taps into PressReader library to expand range of reading material
Cathay Pacific taps into PressReader library to expand range of reading material

Cathay Pacific has partnered with PressReader, enabling them to provide thousands of popular newspapers and magazines to passengers...

10 Nov 2017

GLOBAL

Rani Raad, president, CNN International Commercial - image credit: .
CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

GLOBAL

Kevin Swanepoel, CEO of The One Club for Creativity © .
The ADC 97th Annual Awards open for entries

The One Club for Creativity has announced the call for entries for the ADC 97th Annual Awards as well as a new tiered pricing structure and a couple of category changes...

17 Oct 2017

GLOBAL

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing...

By Mariam Nishanian 6 Oct 2017

GLOBAL

David-Michel Davies, executive director of The Webby Awards © .
Webby Awards call for entries and announce new categories

The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming...

2 Oct 2017

GLOBAL

Image Supplied
Could Google become the dominant force in hospitality?

Will Google come to dominate the industry, leaving online travel agencies and others in its wake?

By Stuart Pallister 21 Aug 2017

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