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David Tiltman, head of content at Warc.
Digital transparency, key challenge for brands in 2018 - Warc Toolkit

Digital transparency will be a key challenge for brands in the year ahead concludes Warc, the global marketing intelligence service, in its 2018 Toolkit...

9 Jan 2018

GLOBAL

Twitter won't block world leaders, citing need for discourse
Twitter won't block world leaders, citing need for discourse

Twitter announced Friday it would not block the accounts of world leaders even if their statements are "controversial," citing a need to promote a "public conversation" on political issues...

8 Jan 2018

GLOBAL

Image credit: Fancycrave - .
YouTube seals deal with top music label amid streaming moves

YouTube said on Tuesday that it had sealed a licensing agreement with the world's largest music label conglomerate Universal as the video behemoth explores creating a new streaming service...

21 Dec 2017

GLOBAL

Image credit: Kaboompics // Karolina via
Facebook lets people know when their pictures pop up

Facebook on Tuesday added a way for people to know when their pictures are posted anywhere on the leading social network.

21 Dec 2017

GLOBAL

Mark Zuckerberg, CEO at Facebook. Image credit: .
Facebook moves to make more video ad money

Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube.

18 Dec 2017

GLOBAL

Cathay Pacific taps into PressReader library to expand range of reading material
Cathay Pacific taps into PressReader library to expand range of reading material

Cathay Pacific has partnered with PressReader, enabling them to provide thousands of popular newspapers and magazines to passengers...

10 Nov 2017

GLOBAL

Rani Raad, president, CNN International Commercial - image credit: .
CNN to lead Pangaea Alliance

Pangaea is transitioning to a new lead partner and introducing tech and data capabilities to offer advertisers more opportunities to connect programmatically with a premium audience of over 200m monthly users...

6 Nov 2017

GLOBAL

Kevin Swanepoel, CEO of The One Club for Creativity © .
The ADC 97th Annual Awards open for entries

The One Club for Creativity has announced the call for entries for the ADC 97th Annual Awards as well as a new tiered pricing structure and a couple of category changes...

17 Oct 2017

GLOBAL

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing...

By Mariam Nishanian 6 Oct 2017

GLOBAL

David-Michel Davies, executive director of The Webby Awards © .
Webby Awards call for entries and announce new categories

The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming...

2 Oct 2017

GLOBAL

Image Supplied
Could Google become the dominant force in hospitality?

Will Google come to dominate the industry, leaving online travel agencies and others in its wake?

By Stuart Pallister 21 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Digital and technology no longer just a marketing channel
Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution...

By Bradley Elliott, Issued by Platinum Seed 3 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

GLOBAL

Wan-Ifra supports EU in efforts to reform e-privacy directive
Wan-Ifra supports EU in efforts to reform e-privacy directive

Wan-Ifra joins Audience Measurement Coalition to support the European Union's e-privacy regulation reform...

14 Jul 2017

GLOBAL

Sygic Travel database bursting with 360° travel videos
Sygic Travel database bursting with 360° travel videos

Through the Sygic Travel database of more than 1,300 travel videos in 360°, travellers can find themselves in the world's most beautiful places...

29 Jun 2017

GLOBAL

Research reveals key drivers of sharing economy
Research reveals key drivers of sharing economy

A new whitepaper reveals the key drivers of the ever growing sharing economy, outlining the challenges and future opportunities surrounding it...

28 Jun 2017

GLOBAL

New CNN Travel multiplatform, multimedia digital destination launched
New CNN Travel multiplatform, multimedia digital destination launched

CNN has launched an all-new CNN Travel multimedia digital destination. CNN Travel has a new design as a globally-minded, mobile-first, social product with an emphasis on visual storytelling...

13 Jun 2017

GLOBAL

#Infographic: Rich media in email campaigns - challenges and their workarounds
#Infographic: Rich media in email campaigns - challenges and their workarounds

With millions of emails being sent every day, it's a great challenge for marketers to stand out in the subscribers' inbox...

8 Jun 2017

GLOBAL

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance...

By Kirsty Barkhuizen 6 Jun 2017

GLOBAL

Discovery Zone ©
Lions Innovation programme roars to the edge

Lions Innovation has released its programme of live tech demonstrations, immersive performances and the latest innovations in voice tech, bots, AI, IoT, AR and mixed realities...

19 May 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

GLOBAL

rawpixel ©
New software toolkit for modern journalism launches this week

Horizon 2020, the EU's framework for research and innovation, has selected Wan-Ifra to help facilitate the transfer to market of a new toolkit for modern journalism...

3 May 2017

GLOBAL

Image supplied.
Skyfii rolls out its SaaS platform to 500 Woolworths' stores

The Australian data analytics and marketing services company Skyfii has signed a Master Services Agreement (MSA) with the Woolworths Group and has already rolled out its ‘IO' Software as a Service (SaaS) platform subscription data analytics services to 126 stores...

2 May 2017

GLOBAL

Photo by Dan Taylor, helsenbergmedia, for Wan-Ifra: /12857452908675127-mubla/ni/42193440433/50N@70093398/sotohp/moc.rkcilf.www//:sptthbRev('brev-a34a842f-5803-49f7-80c2-4b45e487aea6', '>a/\"/12857452908675127-mubla/ni/42193440433/50N;46#&70093398/sotohp/moc.rkcilf.www//:sptth:otliam"=ferh a. All rights reserved.
Wan-Ifra's European Digital Media Awards' winners ready for global competition

The nine winners of this year's Wan-Ifra's European Digital Media Awards will now go forward into the annual World Digital Media Awards...

2 May 2017

GLOBAL

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas...

By Jay Smith 21 Apr 2017

GLOBAL

Director of connectivity programs, Yael Maguire at F8 event
F8: Connectivity, artificial intelligence and more from day two

Day two of Facebook's annual event...

21 Apr 2017

GLOBAL

Ekaterina Glazkova © –
Alibaba backs decision to add video games to 'Asia Olympics'

Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

21 Apr 2017

GLOBAL

#OneShow2017: UX/UI finalists revealed!
#OneShow2017: UX/UI finalists revealed!

Finalists in the UX/UI category have been revealed for One Show 2017...

10 Apr 2017

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