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Clover awards Elite cheese account
Blue Planet Design advertising agency has won the below-the-line account for Clover's brand, Elite cheese. In-store activations, brand awareness and brand repositioning are some of the campaign elements taking place from August 2011.
Clover, which dates back to 1898, grew from a single creamery in Natal, to the producer it is today, with a R6 billion turnover and a staff complement of approximately 6 500.
"Elite is a renowned brand in the South African market and we are thrilled to be working with such an established name. The next 12 months will be exciting for us and, more importantly, for Elite" comments Blue Planet Design MD, Bonnie de Klerk.
Sherian King, brand manager for Elite adds, "One of the contributing factors to the brand's success is the quality and loyalty to our staff and suppliers. The agency's strong team, delivery-focused and client relationship ethos were big decision factors as they are critical elements to any organisations' success."
