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Malawi: Hallmark, Universal Channel rebranding queried

Multichoice Malawi subscribers have queried why the Hallmark channel on DStv has changed its name to Universal Channel prompting the company to conduct a countrywide tour explaining the rebranding.
Titania Katenga Kaunda
Multichoice Malawi regional manager for central and northern regions, Titania Katenga Kaunda, told subscribers of Malawi's northern city of Mzuzu that Africa has become the first market to experience the change as a sign of growth.

“In a successful period of growth and expansion, Universal Networks International is now also focusing on harmonising its TV channels under five revitalised core brands delivering new original, first run content targeted at local audience around the globe,” explained Katenga Kaunda quoting a press release issued to this effect.

Viewers in Malawi said while the changes are commendable, Multichoice would have done well had they warned them in advance about the rebranding.

“We were taken by surprise and we queried Multichoice because we do not want a repeat of the same in future, if there are changes they need to warn us way before it is effected,” said Mwabi Shaba in an interview with Bizcommunity.

About Gregory Gondwe

Gregory Gondwe is a Malawian journalist who started writing in 1993. He is also a media consultant assisting several international journalists pursuing assignments in Malawi. He holds a Diploma and an Intermediate Certificate in Journalism among other media-related certificates. He can be contacted on . Follow him on Twitter at @Kalipochi.