Loeries Creative Week Durban

The Loeries 2018 Official Rankings are out!

The Loeries has released its annual Official Rankings which provide a comprehensive overview of the performance across the advertising and brand communications industry throughout Africa and the Middle East based on performance at the 2018 Loerie Awards, held in Durban in August.
Image provided by Loeries Africa Middle East.

This year, for the first time, the Loeries included points for finalists in calculating its Official Rankings. In the past, points were only awarded for Bronze winners and above.

“While there can be many ways of analysing any competition, we have provided a thorough and fair process to accurately report on the results of the awards,” says Loeries CEO Andrew Human, who believes that the inclusion of finalists has had a positive impact on small agencies and countries in the region by giving them recognition for their achievements.

This year Sanlam is the top brand, having won 16 Loeries, including a Grand Prix. Chicken Licken and Kimberly-Clark take second and third place respectively.

Mariska Oosthuizen, head of Brand at Sanlam is the top brand representative, followed by her colleague Kelly Driscoll. John Clark and Morné van Emmenes of Kimberly-Clark ranked third and fourth, and Chantal Sombonos van Tonder from Chicken Licken placed fifth.

The top three agencies are: Joe Public United, Impact BBDO Dubai and King James Group; and the top three regional agency groups are: TBWA\, Ogilvy EMEA and Joe Public United.

From the region excluding South Africa, the top three places go to Impact BBDO Dubai, TBWA\RAAD in the UAE and TBWA\Istanbul in Turkey. Other countries included in the top 20 regional agency rankings are: Angola, Israel, Kenya, Lebanon, Namibia, Nigeria, Saudi Arabia and Zimbabwe.

Joe Public United has taken the top position in the large agency category, while King James II has the highest ranking among medium-sized agencies, and Utopia tops the small agency table.

The top three ranked chief creative officers for 2018 are Joe Public United’s Pepe Marais and Xolisa Dyeshana in joint first place, followed by Pete Case of Ogilvy Johannesburg who is ranked third. King James Group tops the table for executive creative directors with Devin Kennedy and Dan Pinch ranking first and second respectively, followed by Gordon Ray from M&C Saatchi Abel in the third spot.

AAA School of Advertising is the top educational institution. The Open Window, Vega, North-West University and the University of Johannesburg follow to make up the top five in the category.

OVERALL RANKING BY BRAND 2018
RankName
1Sanlam
2 Chicken Licken
3Kimberly-Clark
4Nando's
5La Libanaise Des Jeux
6Joburg Ballet
7AB InBev
8Landmark Group
9Toyota
10Louvre Abu Dhabi
11Fear and Fantasy Festival
12Flight Centre
13Unilever
14Pernod Ricard South Africa
15GreatStock
16Nedbank
17Nissan
18Tiger Brands
19Explorers Club
19M-Agriculture

OVERALL RANKING BY AGENCY 2018
RankAgencyCountry
1Joe Public UnitedSouth Africa
2 Impact BBDO Dubai United Arab Emirates
3King James Group South Africa
4TBWA Hunt Lascaris Johannesburg South Africa
5M&C Saatchi AbelSouth Africa
6Ogilvy Johannesburg South Africa
7TBWA\RAAD United Arab Emirates
8Ogilvy Cape Town South Africa
9FCB JohannesburgSouth Africa
10TBWA\IstanbulTurkey
11VML South Africa South Africa
11King James IISouth Africa
13Grid Worldwide South Africa
14Net#work BBDO South Africa
15ScanadKenya
16Digitas LiquoriceSouth Africa
17UtopiaSouth Africa
18Meow Meow WoofSouth Africa
19Ogilvy & Mather Africa Kenya
20Horizon FCB DubaiUnited Arab Emirates
Note: The overall ranking includes agencies from across the region – Africa and the Middle East – as well as international agencies that produced work to be flighted within the region.

RANKING BY REGIONAL AGENCY GROUP 2018
RankName
1TBWA\
2 Ogilvy EMEA
3Joe Public United
4BBDO MEA
5King James Group
6FCB MEA
7M&C Saatchi
8VML
9WPP Scangroup
10Publicis
Note: The Regional Agency Group ranking is for the group networks across Africa and the Middle East.

The full rankings, available on Loeries.com, includes more tables on specialist agencies, production companies and individual credits.


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