Loeries 2014 open for entries
Entries are open to everyone in the brand communication industry - marketers, agencies, designers, media owners and media agencies - across Africa and the Middle East. Every touch-point between a consumer and a brand is now considered by the Loeries - including digital media, architecture & interior design, package design, radio, television, print media, outdoor, communication design, public relations, live events, sponsorship and more.
Two new categories
- Branded Content includes the integration of a brand into feature films or mini-series made for television, cinema release, DVD or online release. This includes all genres - fiction, reality, documentary or entertainment.
Service Design focuses on the interaction between a brand and its customers. Leading brands are making meaningful connections and building loyalty using best practices that interest, involve and connect with customers at an emotional level - providing a user-friendly, competitive and relevant customer experience.
Everything you need to know about entering the Loeries including '6 steps to winning a Loerie' and guidelines on how to submit your entry can be found on www.loeries.com.