The Protea Hospitality Group selected a Z-CARD as its communication platform to market South Africa as a destination of choice and to convey its South African product offering to its target audience.
"Targeting the travel trade, specifically tour operators and travel agents, the Protea Hospitality Group selected the Z-CARD as a tool to attract new inbound markets and to increase arrivals from markets that already support South Africa," says Nicholas Barenblatt, Protea's marketing and advertising manager.
Protea Hotels is the largest hotel group in Africa with the most extensive network - over 116 hospitality establishments in eight countries on the African continent. Each is uniquely different and its collection ranges from urban hotels to country retreats.
"Marketing is one of the core functions of a destination manager, and with a very clear target audience in mind the Protea Hospitality Group was able to find the right marketing tool to capture attention and get its message across," says John Davis, the managing director of PocketMedia Solutions.