Cape Town Tourism's service level agreement (SLA) has been expanded for another year by the City of Cape Town. The partnership will incur ongoing success and development enhancements in areas of responsibility, providing tourism experiences across the greater Cape Town to the benefit of the local tourism industry.
The agreement has led to extensive collaborative projects, particularly within the areas of responsible tourism, universal access in tourism, visitor safety and in counteracting seasonality in the sector, in addition to the primary responsibilities of tourism marketing and visitor services.
In practice, this means marketing the city’s attractions, experiences, accommodation and people across a variety of platforms including digital, social media and traditional media. Cape Town Tourism provides a wealth of detailed information for visitors to explore the city more, to ensure that their experiences are consistently world-class.
Cape Town Tourism also represents the city at trade shows and on other trade marketing platforms, to showcase what’s on offer and attract more visitors. This, with a view to expand the market locally, regionally and globally to key markets, which include the United States, Europe, the Middle East and Far East, as well as on the rest of the African continent ¬ – this includes promoting Cape Town as a destination and also identifying opportunities and potential partnerships.
Cape Town Tourism is a membership organisation comprising almost 1,300-member businesses, which include all tourism or tourism related businesses ranging from SMMEs to large multinational organisations.
Promoting and growing the tourism industry
As the city’s primary tourism organisation, Cape Town Tourism conducts extensive research into the economic value of tourism as well as visitor perceptions.
“We have long enjoyed working with the honorable mayor and her team as well as all those who represent the tourism industry in Cape Town in promoting this fantastic destination and ensuring that all expectations are met and exceeded for our visitors; it’s an honour that this working relationship is set to continue,” says Enver Duminy, CEO, Cape Town Tourism.
Enver Duminy, CEO, Cape Town Tourism
“Cape Town Tourism is doing vital work in growing and promoting an important industry that employs thousands of residents each year. The city and its tourism partners are working together to enhance our tourism offering and build a resilient industry that attracts tourists from the rest of Africa and abroad all year round. This agreement will assist us in building on the success of the past few years while the industry supports skills development for our residents and drives economic inclusion for all our communities,” says Patricia de Lille, executive mayor, City of Cape Town.
Cape Town Tourism encourages locals to extensively explore the city and to make use of the city’s resources on offer, and treat visitors well to ensure the ongoing growth of the tourism sector.
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