Hip2B² takes ownership as a social enterprise

The management team of Hip2B² is now taking ownership of the brand and is growing it as a social enterprise."The Hip2B² team has built unique insight into youth inspiration and aspirations, and I'm delighted to see them shape that into something that does good and does well at the same time," said Mark Shuttleworth.

Driving positive social change

Cathryn Treasure has been responsible for Hip2B² since 2008 and will continue to lead the operation. According to Treasure the Hip2B² brand touches the lives of its target market and drives positive social change, but she believes its ultimate success lies in continuing to build strong partnerships with business and government to ensure its future sustainability. To this end Hip2B² has formed partnerships with 3M, Capitec and the South African Agency for Science and Technology Advancement.

"I wish the Hip2B² team all the best as they continue to inspire young minds to be curious," says Shuttleworth. "By encouraging learners to think about what they can be, we set them on the path to greatness. Young South Africans need to be confident they are as capable of inventing, taking the lead and producing a 'first' as anyone else in the world, and Cathryn knows how to bring that home to her audience. It has been a pleasure to support the project for the past decade and I am proud to have been associated with their work."