To understand how far packaging has come, it’s interesting to look back a few centuries.
The earliest examples of packaging were made from natural materials, including reed baskets, wooden boxes and barrels, woven bags and so forth.
With the industrial revolution, came a demand for mass-produced goods and packaging became an everyday item. To stand out on-shelf, product owners began creating their own brand identities, with messaging explaining the nature of their products, and why consumers should buy these items.
Of course, packaging as we know it today is a lot more advanced than it was during the industrial revolution – thanks to developments in digital technology and other innovations that have made packaging more interactive and informative.
This is both good news and bad news for manufacturers, as it means that the competition is fiercer than ever in the retail environment.
Fortunately, there are innovative on-pack communication solutions available today that can help you to:
For more ways to make the most of your valuable packaging platform – no matter what industry you’re in, contact Pyrotec PackMedia now.
1https://en.wikipedia.org/wiki/Packaging_and_labeling