Research News South Africa

Cape Union Mart employees test K-Way gear on Kilimanjaro

In March a team of Cape Union Mart employees set off to climb Mt Kilimanjaro in Tanzania. With its peak at 5895 metres above sea level, Kilimanjaro is a high-altitude mountain with snow, ice, wind and sub-zero temperatures.
The team of eight, dressed head-to-toe in K-Way gear, spent five days on Kilimanjaro and successfully summited on day 5. Left to right: Bernadette Wagner, Geneve van Heerden, Warwick Wragg, Clive Meyer, Simone Sulcas, Grizelle Grobbelaar, Deon Barnard and Ryan Weideman.
The team of eight, dressed head-to-toe in K-Way gear, spent five days on Kilimanjaro and successfully summited on day 5. Left to right: Bernadette Wagner, Geneve van Heerden, Warwick Wragg, Clive Meyer, Simone Sulcas, Grizelle Grobbelaar, Deon Barnard and Ryan Weideman.

The team of eight, dressed head-to-toe in Cape Union Mart's K-Way gear, spent five days on Kilimanjaro. They hiked through the natural forests and changing vegetation of the steep slopes to the summit. Coming from desks and stores, they got to experience the full capability of the products they bring to market on Africa's highest peak.

"We often test gear in the cold room at our Canal Walk Adventure Centre, but out there in the elements is where we really know that our products are of superior quality," said Odile Hufkie, marketing manager of Cape Union Mart. She tracked the team's progress through their day-by-day updates on #TeamKili2016.

The team was led by Ryan Weideman, outdoor apparel buyer of Cape Union Mart.

Testing in extreme conditions

"We are very serious about gear testing our products in extreme conditions. In testing we assess weight, volume and durability as well as the effectiveness of products in a variety of applications and conditions. We trust our products to perform," he said.

Weideman wore K-Way Kilimanjaro Boots, putting them on straight-out-of-the-box for this expedition.

"Not one single blister," he reported.

Employee benefits systems administrator Clive Meyer gave his vote to the K-Way Kilimanjaro Shell Jacket.

“On summit day, it was well below zero degrees and a blizzard hit shortly before we reached the top. The rain just could not penetrate this excellent jacket," he recalled.

Other team members highlighted products that attributed to their summit successes. Bernadette Wagner, a data analyst, relied on her K-Way Compact Trekking Poles for the ascent and descent and appreciated their strength, light weight and collapsible design. Assistant buyer of footwear, Geneve van Heerden, noted the K-Way Swan Down Jacket as her Kilimanjaro necessity. Light and warm, it even folds into its own pocket. For Simone Sulcas (legal advisor), getting into her K-Way Kilimanjaro II Thermashift Sleeping Bag at the end of a long, icy day was the ultimate reward. It kept her warm even when the temperature dropped to -6°C overnight.

After this high-altitude mountaineering experience, the eight-man team of Ryan Weideman, Bernadette Wagner, Clive Meyer, Simone Sulcas, Geneve van Heerden, Deon Barnard (Cape Union Mart, Irene), Grizelle Grobbelaar (Operations Gauteng) and Warwick Wragg (Cape Union Mart, Constantia) stand wholeheartedly behind the products they bring to market and would again entrust their lives and comfort to K-Way gear.

Regular customer events

Cape Union Mart hosts regular customer events on Kilimanjaro, presented by K-Way Ambassador Robby Kojetin and Wild Frontiers. Kojetin has climbed and trekked all over the world and has climbed six of the seven summits. He has stood on top of Mt Everest as well as nine times on Mt Kilimanjaro. Discover all you need to know about climbing Mt Kilimanjaro through Kojetin's inspiring and entertaining presentation.

Dates for Kojetin's talks include:

  • Thursday, 5 May: Cape Union Mart, Illanga (Nelspruit);
  • Thursday, 2 June: Cape Union Mart, Canal Walk Adventure Centre (Cape Town);
  • Wednesday, 8 June: Cape Union Mart, Eastgate Adventure Centre (Joburg); and
  • Thursday, 18 August: Cape Union Mart, Cresta (Joburg).

For more dates and Customer Event listings, go to www.capeunionmart.co.za/events. These events are free, but booking is essential. RSVP to moc.sreitnorfdliw@snoitavreser.

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