FMCG News South Africa

New Lite range from Scheckter's OrganicEnergy

In what is described as the world's first 100% natural, organic and Fairtrade-approved energy drink, Scheckter's OrganicEnergy has introduced its new Lite range, using organic agave instead of cane sugar, which means it has a third less calories.

The blend of organic fruit juices - lemon, pomegranate and elderberry - releases energy over a longer period of time, creating a sustainable energy lift that avoids the short lift and sudden 'crash' of other energy drinks. Agave has a low glycemic index and not only helps reduce the calorie count but also helps prevent the usual 'sugar crash' associated with high sugar drinks. The other active ingredients remain the same as in the Original - extracts from organic raw green coffee beans and organic Guarana give the physical and mental boost from caffeine, ginseng helps relieve stress and green tea helps boost mental focus. All ingredients are 100% natural and organic.

Developing blends

Toby Scheckter, founder of Scheckter's Organic Beverages and former racing driver, was raised on Laverstoke Farm, an organic farm in Hampshire. Involvement in the day-to-day activities of running the farm gave Toby a deep understanding and appreciation for the processes involved in producing quality organic products. Recognising that there was a significant gap in the energy drinks market for a healthier alternative, Toby spent two years developing the energy drink using only the best quality ingredients.

Following the success of the original drink and customer demand, he has spent the last 12 months developing the new release, managing to remove sugar and cut calories while maintaining the flavour.

The range is available from Woolworths, Wellness Warehouse, Kauai, Engen QuickShops, Caltex, Fruit and Veg City, Melissa's and Crave nationwide at a cost of R16.00 for a 250ml can.

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