FMCG News South Africa

Tropical fragrance for babies

Elizabeth Anne's & Purity have launched a new range of Cocoa Butter fragranced variants for babies to help nourish and protect their dry skin.
Tropical fragrance for babies

"Research conducted with South African moms indicated that babies need extra moisturise on their very dry skin. With this in mind, the company found it to be the right time to introduce this new range which is gently fragranced and specially formulated for babies' delicate skin," says Wendy Harker, Tiger Brands brand manager for baby wellbeing.

The new range is consultant dermatologist and paediatrician approved and consists of Baby Cocoa Butter Petroleum Jelly (100ml and 250ml), Baby Cocoa Butter Aqueous Cream (100ml and 250ml) and Baby Cocoa Butter Oil (125ml). The retail price ranges between R8.99 - R17.99.

For more information, go to www.purity.co.za.

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