Analysing the CRM needs of a midsize business

[Paul Anderson] NEWARK, US: CRM is key to any business's success, so how does one analyse the CRM needs of a midsize business to ensure that business will succeed and grow? 2 Apr 2013 11:24

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

The challenge of negative word of mouth: Part 2

[Jason Stewart] I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread. 13 Jun 2012 10:05

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

Bizcommunity.com

Bizcommunity launches new dedicated sectors, newsletters

[Issued by Bizcommunity.com] Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

Reducing stress is key to financial services providers' success

[Published by Datamonitor] LONDON, UK: Financial services providers need to remind consumers that they can play a role in reducing stress, rather than adding to it, finds Datamonitor. 14 Apr 2011 13:12

Advances in technology will give consumers power over banks by 2020

LONDON, UK: Looking to the future of the financial services industry, independent market analyst Datamonitor has forecast that banks that are eager to engage with consumers will adopt new technology, putting consumers back in a position of power by 2020. 5 Apr 2011 09:08

PR practitioners - learn to say No!

[Richard Linning] TEHRAN, IRAN: First comes a full stomach, and then ethics? The role and responsibility of public relations in social engineering. What exactly are correct attitudes and behaviour? Who decides? Is this a question of ethics or morals? Ethics which has to do with what's right for society as a whole, or morality which has to do with individual choice? Therein lies the global public relations dilemma, both as a practice and as a practitioner. 31 Mar 2011 09:38

Financial advisors can benefit by reaching out to women, reports Mintel

CHICAGO, US: Women are becoming increasingly influential in the financial world, according to data from market research firm Mintel. 30 Mar 2011 05:55

Stevie Awards call for entries

FAIRFAX, US: The Stevie Awards today issued the call for entries for the Eighth Annual International Business Awards, the world's premier business awards competition which last year attracted nominations from more than 40 nations. The awards will be presented in Abu Dhabi 25 Mar 2011 11:49

Ivan Fernandes appointed global director, MediaCom

LONDON, UK: MediaCom has named Ivan Fernandes as global director, Social Media Technology. He will ensure that clients have access to the greatest possible understanding of platforms such as blogs, forums, Twitter and Facebook. In line with the agency's philosophy of "People First, Better Results", he will work to reinforce MediaCom's position as the agency that best understands consumers in the digital sphere. 7 Mar 2011 12:48

Etihad opens new premium lounge in Dublin

DUBLIN, IRELAND: Etihad Airways, the national airline of the United Arab Emirates, has officially opened its new premium lounge at Dublin Airport's Terminal 2 (T2). Etihad became the first airline to operate its scheduled arrival and departure services from T2 in late November 2010. 16 Feb 2011 06:00

Hassle-free sales environment revs vehicle purchases

CHICAGO, US: Black or silver? Sedan or coupe? Compact or hatchback? Consumers have much to consider when they're on the hunt for a new car. But, according to Mintel research, it's a hassle-free sales environment that really gets shoppers' motors running, as 27% of consumers who have bought a new vehicle in the past three years say they were influenced by the stress-free sales floor. 11 Feb 2011 10:58

Starwood Hotels & Resorts' customer service now using FaceTime

WHITE PLAINS, US: Starwood Hotels & Resorts Worldwide, Inc. has announced Starwood Preferred Guest members can now connect with the company's customer service agents using FaceTime. 21 Jan 2011 10:42