In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...
BEIJING: The Rhodes scholarships, founded by one of Britain's most acquisitive colonialists and whose laureates have gone on to become presidents and prime ministers, are to be opened to Chinese students, their administrative trust said...
LONDON, UK / BRASILIA, BRAZIL: British publisher Pearson, owner of the Financial Times newspaper, said on Tuesday that it has agreed to buy Grupo Multi, a leading adult English language training firm in Brazil.
LONDON, UK: Dozens of British universities began offering free online courses through a collective portal, joining a global trend that started in the United States to open higher education to everyone.
MAIDENHEAD, UK: Embarcadero Technologies, a leading provider of software solutions for application and database development, is actively engaging with the academic community across South Africa to support secondary and university-level ICT education in the country.
LONDON, UK: British publisher Pearson, owner of the Financial Times newspaper, has announced that it will close its adult training unit, in the first announcement made under new group chief executive John Fallon.
ASCOT, UK: Be part of IMM 2012, the two-day intensive training course covering everything you need to know about international media management. Only 10 days left to book - secure your place today for IMM 2012, 15-17 March, Berystede Hotel, Berkshire.
NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The MMA (Marketing Association) has re-launched its local council in Italy, and the appointment of one of the new interim co-chairs, senior manager at Telecom Italia, Mariella Pacitto. The re-launch is in response to the growing recognition of the importance of mobile within the marketing mix, and the need for industry support and guidance to create success.
CAIRO, EGYPT / NEW YORK, US / LONDON, UK / SINGAPORE / SAO PAULO, BRAZIL: The Mobile Marketing Association (MMA) recently announced the launch of the Egypt and Middle East Local Council and the appointment of new co-chair, CEO & co-founder at Digital Republic, Karim Khalifa. The launch of MMA Egypt and Middle East is in response to the increased interest and investment in mobile marketing, and the need for industry support and guidance within the region.
LONDON, UK: After a week of deliberation and the odd row or two, a week where the competition was as fierce as the debate, D&AD has awarded 680 entries In Book or Nominated status in the D&AD Awards 2011. In addition, in the Student Awards 217 students from around the world have taken their first steps towards creative fame, achieving In Book or above status.
LONDON, UK: All journalists, writers, reporters and media houses are encouraged to apply as soon as possible as entries into the Diageo Africa Business Reporting Awards 2011close this week. The closing date has been officially extended until Friday 25 March to allow as many people as possible to enter.
LONDON, UK: Richard Irwin, head of student recruitment, PwC, comments on the Association of Graduate Recruiters (AGR) winter survey showing an increase in job opportunities, but stagnation in salary levels.
HAMBURG, GERMANY: The organisers of Eurobest 2010, one of Europe's largest creative advertising and communications festivals and premier awards honouring and celebrating European creative excellence, has announced the launch of The Eurobest Academy, in partnership with Draftfcb.