Focus on Shopper Marketing

Bizcommunity's SHOPPER MARKETING Report is now available in a downloadable PDF.

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#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 26 Oct 2017

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott, Issued by Platinum Seed 25 Oct 2017

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 25 Oct 2017

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 24 Oct 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 24 Oct 2017

#ShopperMarketing: Case study - Gateway Theatre of Shopping

During 2016, the Gateway Theatre of Shopping in Durban made it their personal mission to grow the bottom line of at least 40 independent retailers over the course of 12 months...

23 Oct 2017

Brand groupies and the death of friction

Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape...

By Louise Marsland 6 Jun 2016

Digital signage to transform retail environment

While research studies have proven effectiveness, South Africa is lagging behind the rest of the world in digital signage usage...

By Rob Nelson 3 Jun 2016

Technology is changing how people shop

Primedia Unlimited mall division media product manager, Gia Conte-Patel, talks about the growing media category, mall media....

2 Jun 2016

Menlyn Park raises stakes in retail innovation

Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations...

By Louise Marsland 1 Jun 2016

Customers gravitate to the 'Third Place'

Shopper marketing is being driven by a shopper revolution powered by our digital world. It has led a "seismic change in marketing"...

By Louise Marsland 31 May 2016

Mystery Shopper Europe adds Africa to basket

Mystery Shopping Providers Association Europe is targeting Africa to expand its membership base...

31 May 2016

Fishwicks launches Display Flash in SA

Fishwicks launches Automatic Displays System, Display Flash in South Africa...

Issued by Fishwicks 30 May 2016

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