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Biz Takeout's

Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 21 hours ago

Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 17 hours ago

Virtual reality, chatbots will dominate CX by 2020

The relationship brands have with their customers is set to undergo a technological revolution causing the number of human-to-human interactions to fall...

20 hours ago

#AdFocus2016: Why The Hardy Boys and client SA Home Loans won 'Partnership of the year'

With a relationship stretching back to April 2008, agency The Hardy Boys and client SA Home Loans walked away with the title Partnership of the Year at the 2016 FM AdFocus Awards. John Little, regional managing partner at category sponsor Observatory International for EMEA, shares how agency and client alike benefit from collaboration and a shared challenger mentality...

By Leigh Andrews 18 hours ago

It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

By Desiree Gullan 16 hours ago

TMI Media and Huffington Post South Africa

TMI Media have been selected to assist Huffington Post with their launch into the South African market...

Issued by TMI 19 hours ago

#DriveDry, #ThisIsMyStory trended in first place on Twitter after campaign launch

The launch of the new Diageo 2017 Drive Dry campaign trended in first place on Twitter after the campaign launch. The company is using South African storytellers to deliver emotional lessons on the effects of drunken driving...

21 hours ago

New study ranks Olympic sports on social media

Burson-Marsteller and its specialised sport consultancy, TSE Consulting, have published the first 'Social Media and Olympic Sport Ranking', which gives an overview of how of international Olympic organisations are performing on social media...

19 hours ago

Time names Trump its 2016 'Person of the Year'

Time magazine on Wednesday named Donald Trump its "Person of the Year" for 2016 for his stunning upset election victory that rewrote the rules of politics, delivering him to the helm of a divided America...

21 hours ago

Adclick Africa's predictions of digital marketing trends in 2017

The proliferation of smartphones and faster internet connectivity has given rise to a demand for visual content, especially video...

Issued by Adclick Africa Media Group 19 hours ago

FCB Africa celebrates 90 years of iconic South African advertising

FCB Africa - having opened doors in 1926 as E Lindsay Smithers Advertising Agent with the Goodyear Tyre & Rubber Company as its first client - is celebrating 90 years of iconic South African advertising this month...

Issued by FCB Africa 20 hours ago

Joint research on size of film, media industry in Cape Town

Research is to be conducted to determine the size and structure of the film and media industry in in Cape Town and the Western Cape...

22 hours ago

Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads...

Issued by Exponential 19 hours ago

Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 20 hours ago

City of Tshwane bags international award for TshWi-Fi TV

The City of Tshwane's mission to be the most connected city on the African continent continues to garner international acclaim...

18 hours ago

New ad underlines dangers of drinking, pedestrian deaths

Y&R South Africa's Cape Town office recently produced another hard-hitting film for Western Cape government, titled 'Ubuthakathi' meaning 'sorcery'...

22 hours ago

Trevor Noah SA's most-watched on YouTube

Judging by the number of comedy and entertainment videos featured in the YouTube Rewinds 2016 list South Africans needed a bit of the lighter side this year...

15 hours ago

IAB SA Bookmark Awards 2017 judges announced

The judges for next year's IAB SA Bookmark Awards have been announced, led by jury president John Dixon. The 2017 judges features more diverse industry players than ever before...

1 day ago

Meet the new additions to the TLC Marketing Worldwide team

TLC Marketing has announced two new additions to their growing Africa office: Nazmeen Tayob joins the agency as Operations Director and Calvin Myles joins as Customer Services Manager...

Issued by TLC Marketing Worldwide 1 day ago

Promoted content

It's easier to keep up than to catch up

Why fix something that isn't broken, right? Wrong! Outdated business practice will put any organisation at a disadvantage to those competitors who choose to keep up with new and innovative practices and technology...

By Daniel Bruwer, Issued by Honeybee 3 days ago

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Africa news

How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair. Every morning the previous day's sales figures are analysed, marketing performance is objectively scrutinised, new sales targets are set, and marketing campaigns are tweaked and intensified...

By Bandile Ndzishe 16 hours ago

Multispeed growth in Africa likely to change foreign direct investment

EY's third instalment of its Africa Attractiveness programme for 2016 anticipates continued variable economic performance across Africa's sub-regions...

16 hours ago

Nigeria's Guardian newspaper launches brand studio

Nigeria's The Guardian has launched a Brand Studio to create branded content to reach influential and well educated audiences in Nigeria, the diaspora and globally...

16 hours ago

ECA urges Africa to push ahead with Continental Free Trade Area

Africa needs to move with speed to implement the Continental Free Trade Area next year...

16 hours ago

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German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

Social media interrupted in Turkey after crackdown

Internet users in Turkey were on Friday experiencing severe difficulties accessing social media after the country was plunged into new turbulence by the detention of its main pro-Kurdish leaders, correspondents and a watchdog said...

7 Nov 2016

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