Marketing & Media

BizTrends 2015



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Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Revealed: How's doing African digital news justice

Who better to provide news from the continent, for the continent, than the news service with more reporters in Africa than any other broadcaster? Here's what to expect from the new Africa-centric offering from

By Leigh Andrews 30 Jan 2015 14:00

[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 30 Jan 2015 07:52

Why paper could be the downfall of compliance

Organisations wanting to toe the compliance line when it comes to regulatory requirements linked to PoPI and FICA, must factor paper-based documentation into their governance, risk and compliance strategies, or run the risk of non compliance...

By Andrew Griffith 1 Feb 2015 09:47

Tips for a successful lead generation e-mail campaign

Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date...

31 Jan 2015 09:09

How ICT and skills will sustain each other in developing Africa

ICTs can develop skills, which in turn can develop the ICT sector, in a 'benefit cycle' that can propel Africa into the mainstream knowledge economy, but more effort is needed to get this wheel rolling...

By Ayanda Dlamini 31 Jan 2015 11:23

Blockbusters set to reprise franchises in 2015

Cinema movie line-ups present a marketing opportunity for brands, not only through attendance but also through social media engagement, a typical example being Ted...

31 Jan 2015 12:16

Big changes: prime time gets a revamp

Get ready for an all-new schedule - some exciting changes are in store for prime time from 2 March...

Issued by 30 Jan 2015 10:47

Employee engagement equals business results

'Employee engagement' is the buzzword we are hearing more and more about in today's corporate world...

By John French 30 Jan 2015 14:14

New print and digital magazine set to put a dent in the SA student market

Student Brands and Hypertext Media have announced a new joint venture that will see the companies relaunching and completely overhauling the youth marketing specialists' quarterly print and digital magazine...

Issued by Student Brands 30 Jan 2015 09:39

Max du Preez joins News24 as a columnist

News24 has just announced that Max du Preez will be writing for their platform as a weekly columnist, starting next week...

Issued by 30 Jan 2015 11:52

WiFi TV sees growth in citizen journalism

Citizen journalism using video news through WiFi TV, a hyper-localised video-on-demand solution enabled for unlimited access to users of the Tshwane Free WiFi service, is growing rapidly in the City of Tshwane...

30 Jan 2015 11:30

BeautySouthAfrica launches the South African Beauty Awards

BeautySouthAfrica, one of South Africa's fastest growing beauty networking sites, has launched its first ever South African Beauty Awards...

Issued by The Publishing Partnership 30 Jan 2015 11:40

Farewell to the COO of the DMASA

The Direct Marketing Association of Southern Africa (DMASA) announced late last year that Alastair Tempest, the COO since 2012, has resigned in order to pursue other interests...

Issued by DMASA 30 Jan 2015 11:25

TRANSIT.TV brings digital OOH to Nelspruit Bus Terminal

Provantage Media Group's highly successful TRANSIT.TV channel can now be enjoyed by commuters at the busy Buscor Bus Terminal in central Nelspruit, Mpumalanga...

Issued by Provantage Media Group 30 Jan 2015 10:03

A new GL events Oasys

GL events Oasys bids farewell to Mark Strydom, who made a major contribution to the success of the company. Slight changes are being made within the business to allow for a flatter management structure...

Issued by GL events Oasys 30 Jan 2015 12:23

Africa through the eyes of the West

The spate of savagery spearheaded by Boko Haram in Nigeria barely got a mention in the global media space as compared with the murder of 12 Parisian journalists working for the Charlie Hebdo publication...

Issued by Janine Lazarus Media Consultancy 30 Jan 2015 10:31

Bluegrass Digital selected to deliver new municipal web platform for Western Cape Government

Bluegrass Digital has been awarded the opportunity by the Western Cape Government to design and develop a new website platform and content management system to be used across all municipalities within the Western Cape...

Issued by Bluegrass Digital 30 Jan 2015 11:19

Media, parliament discuss broadcast feed interruptions

Following complaints from the South African National Editors' Forum (Sanef) about provision of the Parliamentary feed, members of Sanef and the Press Gallery Association (PGA) met to discuss the issue.

30 Jan 2015 09:09

Fuel saving app from TouchFoundry

TouchFoundry has launched 'FillApp', a smart free app that will save South African consumers money, as it calculates whether they should fill their car before or after fuel price changes...

30 Jan 2015 14:02

Premier Hotels & Resorts Group appoints Greater Than

Premier Hotels & Resorts Group has awarded its full-service PR & Communications to Greater Than.

30 Jan 2015 11:48

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