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#BizTrends2017: Stop driving customers away with poor marketing automation

Between 56% and 85% of a consumer's purchase cycle occurs digitally, writes Nick Orton, CEO at Grapevine...

By Nick Orton 15 hours ago

#LoeriesRankings with… AAA School

I chatted to some of the top-ranked creatives post-2016 Loeries Rankings celebrations. Here, two of the AAA School's lecturers share their views…

By Leigh Andrews 12 hours ago

Promoted content

New year, new you: Reinvent yourself as a New Professional

GetSmarter's 2017 Career Guide is here: download it today and learn all you need to know to ensure you use this year to carve out a career path you'll love...

Issued by GetSmarter 2 days ago

Inside the rot at Woolworths

With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak...

By Stafford Thomas 7 hours ago

Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

By Daryn Mason 13 hours ago

Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 15 hours ago

Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 10 hours ago

Ogilvy SA's Pete Case named among top 10 creative heads in the world

Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings...

Issued by Ogilvy & Mather 13 hours ago

Crisis management: Can you afford not to take action?

Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things...

By Nigel Hollis, Issued by Kantar Millward Brown 13 hours ago

Value of B2B events

Attending a show, exhibition or conference provides attendees with opportunities for businesses to connect with another, build relationships, make contacts and sign business agreements through such networking...

8 hours ago

Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

10 hours ago

Former editors get publishing rights to Ideas/Idees, Lééf

Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia...

14 hours ago

Karien Cherry wins Cristal Grand Prix and gets selected by NBC Universal

Giant Films' director Karien Cherry has topped her recent Grand Prix win at the Cristal Awards in Courchevell, France with a new campaign series directed for media giant NBC Universal...

Issued by Giant Films 14 hours ago

Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions...

14 hours ago

Diarise National Small Business Chamber Summit in February

The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February...

13 hours ago

Red Heart Rum to sponsor Zando Cape Town 10s

Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend...

13 hours ago

Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

14 hours ago

'Fake news' didn't change US election outcome: study

"Fake news" probably did not change the outcome of the US presidential election, according to a study of news consumption by voters...

10 hours ago

One Show announces its third quarter shortlist

The shortlist for the 44th Annual One Show Award has been announced. It includes submissions from the third quarter of The One Show's quarterly entry system. The One Show's final deadline is 27 January 2017...

15 hours ago

Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 1 day ago

Promoted content

Uber and Pizza Hut cash in with Guerrilla IMC's location-targeted ATM Media

Out-of-home media specialists Guerrilla-IMC recently launched their ATM Media Division in partnership with South Africa's premier third-party ATM service providers...

Issued by Guerrilla IMC 19 Dec 2016

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Africa news

Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 10 hours ago

Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

10 hours ago

Commodity prices crash hits Africa

Volatile global financial markets and weaknesses in global growth to blame for a decline in commodity prices in Africa…

By Kingsley Ighobor 12 hours ago

Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

By Daryn Mason 13 hours ago

Show more

International

Facebook announces 'fake news' offensive in Germany

Social media giant Facebook announced on Sunday that it will introduce new measures to combat fake news in Germany, as Europe's largest economy and most populous nation enters an election year...

3 days ago

German state TV won't broadcast 2018-24 Games

BERLIN: Germany's public broadcasters will not screen the Olympic Games live for the first time after they balked at the huge rights deal demanded by US giant Discovery...

29 Nov 2016

Nielsen Admosphere signs 4-year contract with ATO in Czech Republic

Nielsen Admosphere is to conduct a robust project of cross-platform audience measurement for the Czech Association of TV Organizations (ATO) from 2018-2022...

22 Nov 2016

Expanding BBC to launch news service for North Koreans

LONDON: The BBC will launch a radio and online news service for audiences in North Korea as it seeks to expand its global reach to 500 million people by 2022, the British broadcaster said Wednesday...

17 Nov 2016

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