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  Classic romance movies for men on Valentine's Day In keeping with the spirit of Valentine's Day, kalahari.com and its ad agency JWT Cape Town have created a new movie genre for the online retailer's DVD section: Classic Romance Movies for Men - and, to advertise this, JWT helped re-edit the trailers of some of the featured movies to make them look like tear-jerking romance films... [video] 14 Feb 2012 12:53SodaStream claims back marketshare through reinvention Since its financial dip in the 1990s, the SodaStream brand, once described as the icon of the 1980s suburban kitchen, has transformed itself to claim back its marketshare. SodaStream's journey illustrates how altering a marketing strategy can lead to a massive brand turnaround. 14 Feb 2012 12:39Meet me at the 'ZMOT' [Patrick Carmody] YAY, ANOTHER ACRONYM! Heck, I know, but here goes: so ZMOT is a term coined by Google and it refers to the actions we take once we have been stimulated to act by marketing stimuli. 14 Feb 2012 12:19Jet set with Joe Public Joe Public has won the Edcon family value retailer Jet above-the-line account, which was previously held by The Jupiter Drawing Room Johannesburg. 14 Feb 2012 10:37One year to get it right, says MXit boss [Duncan McLeod: @mcleodd] Stellenbosch-based social networking company MXit has a one-year window of opportunity to improve and expand its products and services if it's going to fend off an onslaught of rival services like instant-messaging application WhatsApp, says its new CEO, Alan Knott-Craig. 14 Feb 2012 10:18MDDA celebrates World Radio Day As yesterday, Monday, 13 February 2012, was World Radio Day, the Media Development and Diversity Agency (MDDA), called on South Africans to celebrate radio broadcast, improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios. 14 Feb 2012 09:45News from Biz Company Press Offices Heart 104.9FM Heart 104.9FM celebrates turning six in style Heart 104.9FM, 'Cape Town's beat', is inviting listeners to celebrate their sixth annual Birthday Bash on 25 February, when they'll be teaming up with Trinity nightclub to create an unforgettable party experience. 14 Feb 2012 12:54The Lime Envelope The Lime Envelope partners with CPGSA The Lime Envelope has announced that Kerry Oliver, Events Director of the agency, has been selected to serve on the interim board of the CPG (Citizens in Partnership with Government) as the Head of Events Planning and Management. 14 Feb 2012 12:37UZI Films Video has an unrivalled ability to create a face for your brand Now in its third season, Raizcorp's innovative Pitch & Polish competition is enriching lives across the country. The Idols-like contest has been a huge success, and Raizcorp is the first to admit that it was the promotional videos created by UZI Films that helped to create the necessary hype around the concept. 14 Feb 2012 12:24SALA Samuel Seeff to speak at SALA Wealth Summit Samuel Seeff, Chairman of Seeff Property Serrvices, will be speaking at the upcoming SALA Wealth Summit on "Wealth in Assets: High net worth areas by purchase and rental dynamics". The summit will be hosted at the Sandton Sun on 7-8 March. 14 Feb 2012 12:07SAIL SAIL assist in securing the Tournament of Hope Leading sports company SAIL has announced a five-year partnership with the Sunshine Tour and the International Federations of PGA Tours to host the Tournament of Hope. 14 Feb 2012 11:26Digital Fire Using Twitter for business Making your business visible, likable and accessible on Twitter is not only a good way to stimulate brand awareness, but also an invaluable way to really connect with the people engaging with your brand. 14 Feb 2012 10:58MDDA World Radio Day - let's celebrate!On 13 February South Africans joined the world in celebrating radio broadcasting, improving international cooperation among radio broadcasters and encouraging decision-makers to create and provide access to information through radio, including community radios. 13 Feb 2012 14:22International news Celebrating 50 years of looking forward LONDON, UK: D&AD is 50. The organisation is announcing a series of events to celebrate this remarkable milestone... Looking back over 50 years of looking forward. South Africa is represented on the juries by Graham Lang (Integrated & Earned Media jury) and Rob McLennan (Radio Advertising jury). 14 Feb 2012 10:36
More international news... Africa news Brian Dames to deliver opening address at African Utility Week 2012 Eskom has confirmed that its CEO Brian Dames will deliver the opening address on the 22 May 2012 at the annual African Utility Week conference and exhibition, set to take place between 21-24 May at the Nasrec Expo Centre in Johannesburg, South Africa. The event will once again gather together an estimated 5 000 power and utility experts from all over the world. 14 Feb 2012 14:43
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