BizTrends 2018


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GLOBAL

Wpromote on profiting from empowering women in traditionally male-dominated industries

Think tech or marketing and you'll likely picture male workers. Luckily, that picture is slowly becoming more gender-balanced. Here, Wpromote explains their internal female-led initiative as well as why predictive lifetime modelling is a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

#FairnessFirst: Why Trudeau will bounce back from #Peoplekind

In the wake of his #Peoplekind comment, a joke that "didn't play well out of context", The Evening Standard has provided a lookback on Trudeau's push for gender equality...

By Leigh Andrews 12 Feb 2018

GLOBAL

#FairnessFirst: H&M's diversity manager, #MLKDay and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018

GLOBAL

#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 15 Jan 2018

GLOBAL

FAO calls on all countries to join PSMA, crack down on illegal fishing

"Healthy oceans are a vital condition for the successful implementation of the 2030 Agenda for Sustainable Development..."

9 Oct 2017

GLOBAL

Can tourism alleviate global poverty?

Wouldn't it be great if something as simple and pleasurable as international travel could help end something as grinding and enduring as global poverty? After all, the industry is booming...

By Susanne Becken 24 Jul 2017

GLOBAL

Here are the women - FCB's female dynamos tell it like it is

There's no denying the creative industry needs a diversity shake-up across all aspects: gender, race, culture and age. Here, five of FCB's leaders from across the globe share their views on the fact that a truly diverse agency is what will be a truly clever agency - if not today, then tomorrow...

By Leigh Andrews 1 Jun 2017

GLOBAL

Ad awards prioritise humanity

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer...

By Suhana Gordhan 11 May 2017

GLOBAL

#OneShow2017: That South African One Show direct link

FCB Africa's creative director, Suhana Gordhan, shares exclusive insights into judging the One Show's direct marketing entries and how even this reflects the organisation's strong drive for better diversity across the industry...

By Leigh Andrews 5 May 2017

GLOBAL

How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all...

By Leigh Andrews 27 Apr 2017