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Google and Common Ground launch 'Little by Little'

Common Ground partners with Google to launch 'Little by Little', a global campaign in support of the Sustainable Development Goals...

16 Mar 2018


#FairnessFirst: H&M's diversity manager, #MLKDay and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018


Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief...

19 Jul 2017


Ad awards prioritise humanity

Body language. Advertising in its simplest form is a brand's flirtation with a person. The way a brand makes a human feel will determine the relationship that follows between brand and consumer...

By Suhana Gordhan 11 May 2017


How to make every day World Design Day in SA

World Design Day is all about exploring and enhancing natural creativity and planting small seeds on change in collectively designing a more human-friendly and inclusive society for all...

By Leigh Andrews 27 Apr 2017


Good Report 2016 Best Campaign promoting good causes goes to Nivea Doll

The Good Report, a collaboration between ACT Responsible and The Gunn Report, identifies the campaigns, agencies, networks and advertisers that use creative campaigns to promote sustainability and social responsibility...

18 Apr 2017


Five social good innovations

Added Value highlights five social good innovations from around the globe...

14 Apr 2017