There's less than a month to go before the new Consumer Protection Act (CPA), as well as the Electronic Communications and Transactions Act (ECT), comes into play, and the question every business owner should be asking is: are we ready? The Acts aren't just there to regulate responsibility over products and contracts, they're there to keep a watchful eye over marketing methods too - be it direct or even labelling. For those consumers who are sick to death of receiving smses or snail mail to "buy this product" or "get a loan" from companies you have never dealt with before, your headache is over. For the companies that depend solely on purchasing databases to massmail its marketing messages, the problems are just beginning. So if you haven't yet started on your compliancy strategy, you'd better make it quick, because come the end of March, you'd better be able to say "Yes, we're ready," or be prepared to pay a visit to the Competition Commission.

Shan Radcliffe, Retail editor
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