#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve | 5 key focuses global CMOs have prioritised
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The International Andy Awards has released its shortlists, with South Africa heading up the Africa list... read
#BizTrends2025: ACA’s Gillian Rightford - Navigating the smile curve; reinventing agency value in 2025

GILLIAN RIGHTFORD

Gillian Rightford, executive director, Association for Communication and Advertising, examines how agencies will look in the future, will add more value and charge appropriately - and have more fun...read
5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

JESSICA JACOBS

Jessica Jacobs, chief commercial officer Incubeta, looks at the expected 2025 agendas for global CMOs, with some surprising opportunities…read
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