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 | CESAR VACCHIANO A sneak peek at some the Scopen 2022 pre-analytics data shows a current trend that is already hugely important to marketers and their clients is social media and, in particular, influencers...read |
|  | ALEX WRIGHT Success in digital marketing varies based on industry and product, but the ultimate goal is to attract and retain customers in a high-touch, tech-empowered binary world...read |
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| |  | JOHAN WALTERS When we entered 2021, Incubeta pointed out that the digital marketing crystal ball was broken. Behavioural patterns had been turned on their head, rendering algorithmic decisions all but impossible... Read |  | JOHN WATLING Consumers don't want just products. They want hyper-personalised experiences and seamless interventions that fit naturally into their lives. But how do retailers cater to these fast-evolving needs? Read |  | |
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| CRM, CX, UX |
 | BIANCA GARDELLA Businesses' interactions with their customers have changed dramatically over the last couple of years... Read |
| Promotions & Activations |
 | Back to School. Bosses Day. Black Friday. Cyber Monday. Christmas. Un-blurring lines, strategic planning and relevance are what it boils down to as retailers pick the occasion that aligns best with their brand and target audience... Read |
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 | The Youth voices on social justice project uses digital storytelling methods to spaces for the youth for a just society... Read |
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