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 | NICOLA COOPER With the majority of South African consumers being under the age of 21, we cannot look to Gen Z or those younger as our 'future' consumer. Gen Z is already entering varsity and/or the work environment, which means our 'future' consumers are even younger... read |
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| The Lead Creative |
 | YATISH NARSI A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'... Read |
 | TIFFANY MARKMAN Here, six popular buzzwords from the worlds of marketing, communication and media that Tiffany Markman is hoping we won't see in 2019... Read |
 | GARETH PEARSON In all our years of watching and researching consumer trends, this is the first time that the evidence we are gathering points to an overwhelming digital influence... Read |
 | ESTI KILIAN It's that time of year again when everyone in the tech industry takes out their crystal balls and starts making predictions about what's going to happen in the industry in 2019... Read |
 | CECIL UNGERER Even though online shopping is getting significant attention in the digital world, South African consumers still rely on in-store purchases for their shopping experience... Read |
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| Digital |
 | HELMUT REISINGER Our digital footprints are providing an even more detailed insight into our habits and activities... Read |
| OOH |
 | ISSUED BY TRACTOR OUTDOOR Tractor Outdoor and Oasis Outdoor Media have signed a partnership agreement for the sales and marketing of the Oasis Forecourt digital network, thus making Tractor one of the biggest DOOH network in the country with over 100 digital out-of-home screens nationally... Read |
| Social Media |
 | SHEREESA MOODLEY Facebook employees have been spotted giving the company's Portal video calling devices five-star ratings on Amazon... Read |
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 | LAUREN HARTZENBERG Faithful to Nature has revealed the winners of its inaugural Eco Awards, a competition introduced to highlight the brands committed to demonstrating and promoting conscious consumption... Read |
 | EVAN-LEE COURIE Arlax is a centralised B2B logistics marketplace with the aim to bridge the gap between suppliers and transporters... Read |
 | EVAN-LEE COURIE Corrie Bakker, head of strategy and business development for Africa at PayU talks about what we can expect in the payment provider front in 2019... Read |
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