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 | DALI TEMBO If there's one thing we love as marketers, it's squeezing ever-evolving consumers into deceptively neat PowerPoint boxes. Too many customer segmentation reports are based on over-simplified, outdated data - just ask 'Bargaining Busi' and 'Premium Pam'...read |
|  | DAVID JENKINS David Jenkins, founder and partner at digital marketing agency MickeyLlew, look at how to use customer reviews to boost your website's organic ranking on Google...read |
|  | LEIGH ANDREWS Microsoft has made inclusion every employee's responsibility in much the same manner as one eats the proverbial 'business elephant' - one bite at a time. Here's how your company can follow suit through encouraging accountability through heightened awareness, curiosity and courage...read |
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| The Lead Creative |
 | AURYN HISCOCK AND MIKHAILA HUNTER Amidst two extremes -- audience apathy on one end and backlash against perceived social washing on the other -- the ad industry has emerged fresh-faced and focused: Ready to prove that we're thoughtful, attentive partners who listen when our audience speaks, able to hold a conversation that doesn't always place ourselves and our interests at the very centre of it... Read |
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 | GAIL MACLEOD Packaging design in South Africa in 2019 will be shaped (at an alarming rate) by changes in technology and the way products are viewed and selected... Read |
 | PINE PIENAAR The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%... Read |
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 | JAINITA KHATRI In 2019 marketers will be focused on how to best implement the potential wave of artificial intelligence flooding our homes, vehicles, online habits and workplace. But there are important humanising pockets of influence which brands should also take note of... Read |
 | ISSUED BY BIZCOMMUNITY.COM If you haven't got around to booking for the BizTrendsLIVE! yet, here's some info so you avoid FOMO... Read |
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| Events & Conferencing |
 | The WTM Africa 2019 speaker line-up and programme are taking shape, with Conference, Inspire, Destination and Travel Forward Theatres set to host presentations and interactive sessions with global travel influencers between 10 and 12 April 2019... Read |
| Media |
 | ISSUED BY CAPRO It was a great pleasure for Capro head office - Johannesburg, to be graced with a surprise visit by CoreXalance on 13 December 2018, where The Media Financial Manager Awards 2018 were given... Read |
| Media Freedom |
 | Freelance journalist, Asad Hashim has won the 2018 Agence France-Presse Kate Webb Prize for his coverage of the plight of ethnic Pashtuns and blasphemy issues in his native Pakistan... Read |
| PR & Communications |
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| Radio |
 | NICK GRUBB Radio is not a "sunset medium", it's as healthy and relevant now as it has been for the last 20 years - perhaps more so - and there's room for more growth in terms of reach and impact to the lives of its audiences... Read |
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 | The first crowdfunding platform in South Africa, Uprise.Africa, was awarded the best crowdfunding platform at the Tropics Magazine 8th inaugural cohort Tropics Changemakers Awards... Read |
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