It was a difficult week for many, so the few April Fools' Day headlines this past weekend lightened the mood with a few chuckles. Not to worry if you missed them as I conducted a quick roundup. I also brought our #BrandManagerMonth coverage to a close by exploring the need for everyone to welcome 'the elephant in the room', based on insights from HumanEdge's recent Crucial Conversations course. Click through to find out why it's important to tackle taboo or tricky topics in all aspects of life rather than sweeping them under the rug, from your home to your office. Someone who doesn't have a problem with this is Aileen Lamb, new MD of New Media. Jessica Tennant caught up with her for a quick chat on what Lamb's most looking forward to from her 'dream role' as she takes the reins at such an exciting time in media. Hadlee Simons also keeps things interesting by investigating the massive problem of fake social media followers, based on the example of two local writers who ran a dummy Instagram account and bought fake followers in the process to highlight just how easy it is to do so. Lots to read and learn from - have a good week and keep your eyes peeled!
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