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MASS MARKET, STOKVELS, INFORMAL TRADE - 2017 insights!
How to reach, engage and serve Low-Income Consumers - get FRESH perspective, REAL insight and DIRECT answers!
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| International |
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 | LOS ANGELES - Internet streaming service Netflix said on Tuesday it would fund the completion and restoration of iconic filmmaker Orson Welles's last movie, the unfinished The Other Side of the Wind... Read |
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 | African Response offers market research, ongoing insights, strategic advisory & consulting, financial education programme implementation, monitoring & evaluation. Specializing in low-to-middle-income consumers. |
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David Bowie "Tomorrow belongs to those who can hear it coming." |
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 | BRENDAN SEERY How many of you remember the controversial campaigns in the 1990s for Benetton... Read |
 | LEIGH ANDREWS NEWSWATCH: There's a new mobile scam doing the rounds – and it's affecting freelancers and those who do international business... Read |
 | Teens and young adults from HDI Youth Marketeers' Junior Board of Directors have supplied the top ten rules when it comes to social media, to avoid being unliked, unfollowed and maybe blocked... Read |
 | London International Awards (LIA) has announced the names of the first jury presidents for the 2017 awards, who will preside over their respective juries in Las Vegas... Read |
 | The first PAMS (Publisher Audience Measurement Survey), conducted by the Publisher Research Council (PRC), will provide media owners, agencies and marketers with an accurate new reading currency in South Africa... Read |
 | Zee Africa spent a day at Cosmo Secondary in Johannesburg, painting one of the classrooms and establishing a much-needed new science lab for the school... Read |
 | VANESSA DAVIES Ryan Fauconier, Unilever's brand manager for Axe deodorant, recently shared Axe's campaign journey at the Digital Swarm event, hosted by DigitLab... Read |
 | WERNER LINDEMANN The world of media is changing at a rapid pace as consumers' attention is fragmented across multiple channels and devices... Read |
 | CARI COETZEE Lanzerac's GM, Barend Barnard, tells the Lanzerac story - from the estate's offering to its award-winning wine... Read |
 | JULIA BREAKEY Ster-Kinekor's old website allowed anyone with know-how to retrieve the profile details of every user on the site. This information included phone numbers, addresses and plaintext passwords... Read |
 | This year's IAB Digital Summit, powered by Accenture Interactive, will explore the full spectrum of opportunities that digital brings to South African businesses... Read |
 | STAN CHUDNOVSKY Facebook has introduced Messenger Day, a new way to share what you're up to through videos and photos. You can enhance your Day's visuals and videos with effects, then share them with everyone or choose family members and friends who can view and reply to your messages before your Day disappears after 24 hours. Read |
   
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 | TIFFANY MARKMAN Contrary to what you might believe, not even half of the copywriting job is the actual writing. So if you've ever interviewed a copywriter, employed a copywriter, worked with a copywriter, or wanted to be a copywriter, read on… Read |
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