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Marketing Analytics Conference
Optimising your marketing analytics for greater ROI
8 and 9 March 2017 - JOHANNESBURG
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| International |
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 | KARACHI - Italy's glossy style magazine Grazia will launch in Pakistan, publishers said on Monday, as the deeply conservative Muslim country's growing fashion industry seeks a place on the world stage... Read |
 | SAN FRANCISCO - YouTube on Tuesday began letting popular online video personalities broadcast on the go using mobile devices, ramping up a challenge to Facebook and Twitter in the live-streaming arena... Read |
| Featured Press Office of the day | More | Join |
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 | Our strength is in the blend of top industry capability and client-side knowledge.
We know what is important and how best to deliver this. |
| Quotes |
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Eleanor Roosevelt "You must do the things you think you cannot do." |
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| New appointments |
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- Goldfish Communications appointed as marketing and PR agency for selected properties - more info
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More people Submit a Person |
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| Jobs offered |
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| New events to diarise |
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 | LEIGH ANDREWS With World Cancer Day having just been marked on 4 February, the dreaded ‘C' word is top of mind. Here's how Cancer Dojo has partnered with the Berklee College of Music and employed design thinking to turn the scary noises of MRI machines into uplifting music... Read |
 | South African franchisor and Starbucks licensee, Taste Holdings, collaborated with Digital Solutions Group (DSG) to realise its digital ecosystem through its Starbucks Rewards loyalty programme in South Africa... Read |
 | In understanding political and economic trends, focus groups are one tool that can be used to gauge sentiment in the public sphere and learn more about how cultural and political norms are changing... Read |
 | The series, Come Dine With Me South Africa, initially broadcast on BBC Lifestyle for three seasons, will launch on SABC 3 in July this year and run for 13 weeks... Read |
 | The experts presenting at the inaugural Business Day TV SME Summit, being held on 8 March 2017 at the Maslow Hotel Sandton, will offer the SME sector practical insight into adopting smart strategies that show a measurable return on investment. Read |
 | BRENDAN SEERY Without wanting to sound sexist, have you noticed that women will watch movies over and over… and over again! And, woe betide the mere male who tries to wrest the remote control from She Who Will Watch Notting Hill For The 17th Time… Read |
 | CHRIS BREWER I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...” Read |
 | Climatune was created by AccuWeather and Spotify to provide insights into how the weather around you affects the music you listen to everyday, providing the relative musical score for any weather, come rain or shine... Read |
 | South African Bridget O'Keeffe, makeup artist, beauty blogger and entrepreneur, founded the salon Blush+Blow in London last year and commissioned South African advertising agency Creative Zoo Advertising (CZA) to design the brand and visual identity. Read |
 | ISSUED BY AMASA It has just been over two weeks since President Donald Trump took office after winning the US election in November 2016. The world is still trying to come to terms with how he won the US election... Read |
 | IDidTht's January SA Film Reel was judged by Liam Wielopolski, chief creative officer at DDB South Africa, who awarded the best in film craft by Production Companies, and specifically the Best of Reel for Direction Craft to Terence Neale at Egg Films for Adidas Originals' Original is never finished... Read |
 | ISSUED BY HAVAS JOHANNESBURG Havas Johannesburg and Universal Music Sub-Saharan Africa have created a moving tribute to South African jazz legend Thandi Klaasen, who passed away earlier this month... Read |
 | ISSUED BY M+C SAATCHI ABEL The Food and Agriculture Organisation of the United Nations (FAO), in collaboration with M&C Saatchi Abel, has launched an emotive video shot in the heart of Africa to draw attention to the plight of the world's disappearing dryland forests and the two billion people who depend on them... Read |
