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| Advertising |
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Neuromarketing Seminar (Back by popular demand)
Unlock the hidden triggers that influence your consumer's buying decisions |
| 8 February 2017 - JOHANNESBURG |  |
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| International |
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 | More than three-fourths of American adults now use a smartphone, helping to boost internet adoption to a record level, a survey showed on Thursday... Read |
| Featured Press Office of the day | More | Join |
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 | Your Partner in Digital Marketing. As specialists in Google Ads, Meta Ads, and SEO, we help businesses grow by driving high-quality traffic, maximizing ROI, and building a strong digital presence. |
| Quotes |
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Willie Nelson "Once you replace negative thoughts with positive ones, you'll start having positive results." |
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| New appointments |
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- Several new changes made to Penquin's management team - more info
- Oxigen Communications appoints Jannie Botha as brand ambassador - more info
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| New events to diarise |
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 | DAVID DREW David Drew, chief commercial officer of Boxmore Packaging, writes about how 3D printing is revolutionising the FMCG industry... Read |
 | NICOLE SHAPIRO How smart marketers survived 2016 to position themselves for success in 2017, according to Nicole Shapiro, associate director at Added Value… Read |
 | STIJN SMOLDERS We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, and need to assess talent requirements going forward, says Stijn Smolders, CEO of Sprout Performance Partners… Read |
 | MONIQUE CLAASSEN, ISSUED BY KANTAR In 2017, successful marketers will innovate to build better brand experiences and connected consumer journeys that are less intrusive, and they will focus on developing engaging content that resonates with consumers across channels and platforms. This will drive hyper personalised marketing planning, and channel neutrality, customised messaging and brand experience will be in the spotlight this year… Read |
 | Entries have opened for the third D&AD Next Awards, with the Next Photographer winner once again being sponsored by Getty Images and receiving a $5,000 prize grant amongst other opportunities... Read |
 | Dana Anderson, senior VP and chief marketing officer of Mondelez International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to think ahead in a fearless manner... Read |
 | IDidTht's December SA Film Reel was judged by Fran Luckin, chief creative officer at Grey Africa Johannesburg. She awarded the Best of Reel to Upstairs Ludus and Howard Audio for MTN 'Night Shift'. Here's why... Read |
 | BEVERLEY KLEIN Tamsyn Friedman has been with CBR Marketing for the past five years and is now the group marketing manager. Her goal in her role is to make the presence of the brand stronger... Read |
 | LEIGH ANDREWS Greg Mason took on the reigns as regional lead for sub-Saharan Africa at Effective Measure on 3 January. With two weeks in the role under his belt, I checked in to find out his plans over the coming months as well as a few digital and programmatic trends to expect from 2017... Read |
 | ISSUED BY TOPCO MEDIA For the first time, qualifying leading companies in Top 500's 100 business sectors will be able to step out of its pages and vie for grand honours at the inaugural Top 500 Awards... Read |
 | JASON BERCOVICI, ISSUED BY VDX.TV Facebook received a lot of attention over its Average Duration of Video Viewed debacle. They've since corrected their calculation but how closely does their new “Video Average Watch Time” metric really represent “viewing”?... Read |
 | ISSUED BY DENTSU International and local experts at the Future Defining Themes of OOH Conference, taking place on 16 February in Johannesburg, will explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017... Read |
 | CHRIS MOERDYK The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa... Read |
