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William James "Act as if what you do makes a difference. It does." |
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 | JAMES MAPOSA After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base... Read |
 | TERRY MURPHY South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences... Read |
 | PASQUA HEARD In her recent enlightening address at the IABC's Innovating Business Communication Conference, professional speaker and coach Saffron Baggallay emphasised the need to understand, value and work with millennials... Read |
 | JAMES MAPOSA In a world where personal competition has greatly improved, significant investment must be committed to building your own personal brand... Read |
 | DANETTE BREITENBACH As the value of a good reputation becomes more and more important, brands will not only have to deliver more, but also be judged and held accountable on more... Read |
 | Local businessman Ran Neu-Ner has committed R50m of his own funds to help young entrepreneurs develop and grow their businesses... Read |
 | Allowing agencies to pitch for your rebrand, a new website, PR, social media or a marketing campaign is a great way to ensure that your budget is spent wisely... Read |
 | LEIGH ANDREWS This week, we find out what's really going on behind the selfie with technophile Jess Mouneimne: entrepreneur, author and director at Jam Media... Read |
   
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 | LEIGH ANDREWS Any business dealing with external consumers or internal customers like staff and stakeholders needs to perform a few 'mindreading' skills in order to best meet its own goals and improve overall customer experience. Here's how honing your powers of influence can help you to do so... Read |
 | On the evening of 23 November 2016, the Financial Mail's AdFocus Award winners were revealed at a glamorous ceremony at Room5, Rivonia... Read |
   
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 | ISSUED BY HOWARD AUDIO Howard Audio pulled a few all-nighters during their project for MTN. They were tasked with reproducing an exact copy and re-record of The Commodore's "Night Shift" for their latest TV commercial, directed by Teboho Mahlatsi from The Bomb Commercials... Read |
 | DANETTE BREITENBACH The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category... Read |
 | JESSICA TENNANT Brightening the florist space in Cape Town with a fresh perspective for sourcing flowers from local farms and delivering surprise bunches according to what's in season are Debra Bouwer and Shari Akal of Bouwer Flowers... Read |
