All eyes are on Snapchat as its parent Snap is readying a 2017 share offering. Little wonder as it has over 8 billion video views a day. Fittingly, Ashleigh Butterworth shares how to leverage Snapchat to boost your brand. Keeping things digital, Vaughan Patterson writes that the cost of impersonalisation is the new business disruptive - thanks to Amazon, Netflix and more. He offers four tips to consider when executing personalised, multichannel or omni-channel projects. Also trending in the social space, we feature Marianne Thamm of the Daily Maverick's views on the #HlaudiHasFallen happening, and I investigate how your well-planned website could actually be driving away customers. It's not clickbait, I promise. Lastly, while it makes sense to visit our Marketing & Media page regularly if this Is the industry you work in, it also makes sense to visit Bizcommunity's other industry portals. We have 18 in total, with the ideal mix of top quality multi-industry, African and Press Office news posted daily to broaden your business horizons. Get navigating now...
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