Just like sand through the hourglass, so are the days of the SABC. Bonnie Ramaila gives us her views on the issues revolving around the public broadcaster, but it's not all on Hlaudi's shoulders. Lack of channels, localised content and the slow migration to digital has made the SABC fall behind competitors like DStv. In relation to employees representing your brand or lack thereof, Deirdre Elphick-Moore explains how to leverage trust in your staff to become spokespeople and credible sources. Then Joseph Neusu unpacks social media video marketing stating that "Smart brands don't use their ads to interrupt the conversation. They become the conversation and video makes this possible." Also read why social media is so critical for marketers according to the SA Social Media Landscape, which took place on Thursday last week. All this and so much more. Don't forget to visit our #InnovationMonth special section for the latest in game-changing ideas in your industry.
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".