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 | LEIGH ANDREWS Given Charl Bassil's title as 'marketing director' for Pernod Ricard he's obviously a very busy man, but when you do finally pin him down for a 20-minute chat, his enthusiasm for the industry is clear. Here, he exclusively shares how to keep customers engaged through simple marketing techniques while all around you snap up the latest innovation... Read |
 | CLAIRE HECKRATH 'Once upon a time there was a marketing researcher who...' Read |
 | The Small Business Expo and #BuyaBusiness expo opens at the Ticketpro Dome in Johannesburg from 8-10 September, offering entrepreneurs and investors opportunities and information... Read |
 | ROSS SERGEANT Today, we live in a world once only imagined in science fiction. Conversations, pictures and video flow around the globe almost instantly from anyone wishing to share to anyone willing to receive... Read |
 | HYWEL GLYN-JONES How change management can enable the cultural shift that defines successful digital transformation in an organisation... Read |
 | LEIGH ANDREWS Today sees the launch of ByDesign Communications, the communcations company with a challenger mentality that's set to be innovative and different by design... Read |
 | SINDY PETERS Kostas Samaras, Autodesk territory director for Africa, expanded on some of the projects undertaken by the Autodesk Foundation at the recently held AUx event in Cape Town... Read |
 | ISSUED BY ADCLICK AFRICA Adclick Africa will be taking part at the Small Business Expo to be held at the Ticketpro Dome from 8-10 September. This follows the successful launch of its small business marketing services at Leaderex 2016... Read |
 | ALIDA JANSEN & CHRIS DAVIES, ISSUED BY KANTAR The marketing world of yesteryear was defined by one-way communication to drive brand-building and to get the message across. However, these traditional principles no longer apply and brands who refuse to adapt to today's digitally engaged environment risk being left behind... Read |
 | ISSUED BY ASSEGAI AWARDS There's still time to submit your best marketing campaigns! The deadline for the Assegai Integrated Marketing Awards for 2016 has been extended to midnight, Thursday, 15 September... Read |
 | ISSUED BY JOANNE POLLARD ASSOCIATES Insight from Joanne Pollard of Joanne Pollard Associates Specialist Recruitment, an acknowledged expert of long standing, on communications industry recruitment... Read |
 | RYAN HARRIS, ISSUED BY IAB SOUTH AFRICA Digital advertising can be a tricky, fragmented landscape. However, if you plan on using the right figures, the biggest media research panel in South Africa, and the right tools, your next digital campaign can be a whole lot easier... Read |
