We're well into #InnovationMonth on Biz, with an overview of how businesses are getting ahead by thinking outside the box and innovating in the industry. One such agency is Flume, which is using print to push its digital offering. I found out more about the strategy from Flume's MD and founder, Jacques Du Bruyn. Sticking to the idea of doing things differently, Danette Breitenbach shares Jacques du Preez, CEO of Provantage Media Group's view that advertisers and marketers not making use of transit media do so at their peril, especially as transit infrastructure has dramatically upgraded and improved. Beverley Klein also gets behind the scenes with this week's NewsMaker Sechaba Motsieloa, newly appointed CEO of Magna Carta Reputation Management Consultants, on his new role and the importance of contextualising business and brand reputation in the dynamic digital world where reputation can be lost at a click of a button. Lastly, Lee Naik explains how marketers can maximise their influence by using the 'just in time' approach of positively influencing the purchasing decision of consumers at just the right moment. You can get further insight into doing things differently from the upcoming Cannes Lions Edits events hosted by Ster-Kinekor Cinemark, with industry experts like Andy Rice and Ann Nurock sharing creativity best practice from this year's Festival of Creativity. Here's to boosting the power of innovation!
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