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 | LEIGH ANDREWS Ever wondered about the impact of a specific colour included in your email marketing, or the music playing in the background of your bricks-and-mortar store? Here's why it's all-important in building a connection with your consumers... Read |
 | KELLY CLARK The convergence of traditional communications and digital marketing was once thought to be impossible - a bridge too far that neither side was willing to cross... Read |
 | LIZELLE MCDERMOTT The business world is changing fast and the PR industry is not immune to this. Client requirements are expanding, while budgets are getting smaller due to tight economic conditions... Read |
 | DANIEL MUNSLOW "Communicators who are most adaptable, agile and change-ready will survive, as the past is no longer a predictor of future success," was a key message at the IABC World Conference in New Orleans this week... Read |
 | LEE CAHILL The world is changing - fast - and with it our attitudes to issues as diverse as macroeconomics, the way in which democracies are organised and product branding... Read |
 | Africa is one of the world's great untapped markets for insurance products and services. However, the challenge for the industry's marketers is overcoming mistrust and a lack of consumer understanding... Read |
 | The Global Advertising Lawyers Alliance (GALA) has released two new video series on complying with advertising laws around the world... Read |
 | DANETTE BREITENBACH As part of its headline sponsorship of Grand Designs this year, that took place recently at the TicketPro Dome, north of Johannesburg, Stanley Black & Decker hosted a number of DIY workshops... Read |
 | MIYELANI SHIBAMBO "The decision to introduce a 90% local content quota at the South African Broadcasting Corporation (SABC) is here to stay and will not be scrapped after three months as previously suggested," says Hlaudi Motsoeneng... Read |
 | On Thursday 16 June, Roche Mamabolo, the author of 'The Startup Revolution: Fit in or Stand Out', will host an entrepreneurship workshop entitled 'School of Startups'... Read |
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 | ISSUED BY TECHSYS DIGITAL At Techsys Digital, we love our beer brands. We love working for them, we love running their campaigns and most importantly, we love drinking what they produce. So it was an absolute pleasure when Windhoek Beer asked us to build them a new website... Read |
 | ISSUED BY MODE BRAND STUDIO ProFlex People is a new innovative resourcing solution that provides small businesses with high quality professionals on a completely flexible by the hour basis... Read |
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 | ISSUED BY AMASA At the AMASA Joburg AGM, held on 8 June, the voting process was completed and the new committee announced for 2016/17 which will guide AMASA over the next year... Read |
 | ISSUED BY HOWARD AUDIO The new brand campaign for leading vehicle telematics and tracking company Tracker, conceptualised by House of Brave, uses beautifully crafted storytelling to successfully reposition the brand in an altruistic space... Read |
