Our focus on brand managers is still going strong as we reach the end of the month, with Trevor Ormerod, GM of sales and marketing at Times Media, letting us in on what to expect from the 12th annual Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, Awards event this June and how brand managers can better tap into the youth market. Sticking with the idea that the cool kids know what works, the Entrepreneurship Survey, provides a glimpse into the world of young entrepreneurs in Africa - particularly those in the 15 to 25 age group. Facebook has also launched educational materials on ad auctions, to help those of us who are a little out of that market age-wise understand how the Facebook ad auction actually works in order to better reach the lucrative youth market that's always got an eye on social media. Go forth and conquer!
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