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 | Through Atlas and the people-based layer that powers it, Facebook has been able to identify and measure where most of the advertising waste comes from - exchanges and banners... Read |
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 | BRENDAN SEERY In advertising, you have brand, the sexy sister, and you have retail, the ugly sister or, if you prefer, the sexy brother and the ugly brother... Read |
 | CHEMORY GUNKO Vision, mission, purpose and values statements are key tools in the marketing arsenal, but the sad truth is that most marketing peeps can't actually explain the difference between the three... Read |
 | LEIGH ANDREWS It's one thing to create a successful local brand and something else entirely to successfully rebrand 100 years later. Here's how Ackermans did so with the February edition of its Ackermans Club magazine, based on reader input... Read |
 | CANDACE BOSCH Content marketing is really like a first date. If all you do is talk about yourself, there won't be a second date... Read |
 | CHARLES MBURUGU Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites... Read |
 | MICHAEL WOOD Having an in-depth understanding of your consumer makes it far easier to find the sweet spot for your brands' investment and growth. Using a blanket approach will not provide growth... Read |
 | LEIGH ANDREWS This week, we find out what's really going on behind the selfie with Rene Rose - managing partner of Positiv marketing and business consultancy... Read |
 | THABISO MOCHIKO Media group Caxton is appealing against the ruling by the Competition Tribunal that the multimillion-rand content agreement between MultiChoice and the SA Broadcasting Corporation (SABC) did not constitute a merger... Read |
 | Tune in to the Biz Takeouts Marketing & Media radio show on 10 March 2016, from 9-10am, as show host Warren Harding takes a closer look at Metropolitan... Read |
 | So how do you connect the dots between wildlife conservation and cash-in-transit vehicles?... Read |
 | JESSICA TAYLOR It wouldn't be fair to crown one person because Yuppiechef is its people - a food community of real people who really do care about their customers... Read |
