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Mon 7 March 2016
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Managing brands digitally

Digital publishing and advertising has been top of mind for a while now, with the IAB's Digital Summit & Bookmark Awards 2016 taking place last Thursday. In her feedback on a talk at the Summit by Sylvain Gross, Public-Ideas' co-founder and CEO, Danette Breitenbach, says the impetus is now on being mobile-centric, but not to the detriment of other digital channels. As it's #BrandManagerMonth on Biz, I found out MullenLowe's plans on becoming the ultimate challenger brand and how agency MD Katinka Pretorius is managing the brand transition. Fittingly, Adam Hunter shares five PR lessons we can learn from DIY sensation Suzelle: These range from the importance of a fully integrated communications mix to tapping into what's important to your local audience. Go forth and digitally conquer!
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