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 | JERRY NELSON As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing. Read |
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Elbert Hubbard "He has achieved success who has worked well, laughed often, and loved much." |
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Three scenesMegadvision - 8 Apr 2016 to 10 Apr 2016, Gauteng |
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 | ANDREW MACKENZIE In the context of the current economic climate, in South Africa and the rest of the world, brands and marketers are feeling the squeeze and are stretched to deliver a marked return on their marketing investment... Read |
 | JEDD COKAYNE It's that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started... Read |
 | LEIGH ANDREWS Digital advice from a selection of the 2016 Bookmark Awards' marketers' jury panel: Prepare for an evolution in digital thinking and greater brand equity. But first, stop treating digital as a department... Read |
 | CHRIS BREWER It happens to everyone at some time or another. You stare blankly at an empty screen and your brain appears to be dead. This is very seldom a permanent condition and usually passes quite quickly - like a pendulum that swings back and forth... Read |
 | MERLE O'BRIEN There is a war for talent happening among multinational brands as the global divide widens in wealth, human competency, access to resources and social media literacy... Read |
 | KEVIN WELMAN Minister of Finance, Pravin Gordhan, delivered his 2016 Budget Speech on Wednesday, 24 February. Key to the minister's speech was allaying fears of a possible recession and staving off a possible ratings downgrade... Read |
 | MARC PRIVETT At the start of a new year it's always worth having a look back at the past year to get an idea of where we are and a sense of where we are going... Read |
 | CHARLES MBURUGU The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis... Read |
 | AIMEÉ SERRÃO On a daily basis, individuals are bombarded with a variety of marketing messages including television commercials, billboards, radio commercials, print advertisements and cold calls... Read |
 | DANETTE BREITENBACH SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report... Read |
 | ISSUED BY IAB SOUTH AFRICA Chief Creative Officer at Ogilvy&Mather South Africa and Chairman of Gloo@Ogilvy, Pete Case, may be forgiven for not having extra time on his hands. Still, the industry heavyweight has committed to judging the 2016 Bookmarks... Read |
 | ISSUED BY ORNICO How many people use Facebook, and which social media service is the fastest growing? These are just some of the questions answered by BrandLand, the third edition of the monthly podcast produced by Ornico... Read |
 | ISSUED BY TLC WORLDWIDE AFRICA Absa has teamed up with industry specialists TLC Marketing Worldwide to create a benefits programme for new and existing Student Silver Account holders... Read |
