Old versus young... it's an old, old story, and Wayne Levine reckons it plays its part in business' attitudes to social media. But, he says, it's time for business to really embrace social media and see it as an aid not a hindrance. Has the SMS had its day and is it time for it to move over? Louise O'Sullivan looks at the rise of OTT applications and the threat to SMS, and reckons that the reports of the impending death of the SMS appear to be somewhat exaggerated. Finally, Rachel Sikwane looks at the issues of Trademarks vs Adwords and asks... it's the final decision (or is it?). Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing) PS Take a look at the latest ads in the Ornico ad showcase.
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