Dylan Balkind says it really is a fine time to be gay. The world's getting its rainbow on more than ever, despite some insistent folks who aren't that happy about it. That's why he reckons advertising can be so gay. The Ogilvyearth Sustainability Survey shows how doing good is good for business, and reveals how consumers want businesses to give them the right reasons to buy their products and services. So come on... do the right thing and give them those reasons to do business with you. Your company has embraced 'green', right? But there are some myths and misconceptions around the whole issue of 'sustainability', 'green', carbon footprints and so on. Here, Melissa Baird tells you what 'green' marketing is not... What's your view on social media? If you're not too overjoyed with it, Wayne Levine suggests you change your tune and view social media as help, rather than hindrance. Perhaps, rather than taking a somewhat jaundiced view of your people facebooking and tweeting from work, what about looking at them as tools to be embraced to enhance business communication to external and internal stakeholder audiences? Rod Baker, Content Director (@Bizcommunity, @Biz_Marketing) PS Take a look at the latest ads in the Ornico ad showcase.
Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your South African marketing and media news to marketingnews@bizcommunity.com, exclusive opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".