It's a truism of business that we learn more from our mistakes than from our successes and since we're all fallible human beings, mistakes happen - so it can't do any harm to point out again, the marketing mistakes every entrepreneur should avoid. One of the roles of a prison system is to rehabilitate the incarcerated, right? So you'd think that the Department of Correctional Services would do all it could to ensure training programmes are unhindered? Well, if the claims made by Marius Boaden, founder and CEO of Prison Broadcasting Network are correct, then he's right to cry foul. On the advertising front, Caxton is fronting up to advertising challenges and expects to achieve modest growth in earnings in the forthcoming year amid advertising migrating from print to platforms such as digital and broadcast. Aki Kalliatakis asks, 'Are we customer-driven?' It tends to boil down to a simple answer, but one that is not that easy to achieve - know your customer. Finally, Harish Lala reckons that CloSoMo is the next Big Thing as we embrace the big three disruptive technologies - cloud, social media and mobile - in an integrated fashion. Rod Baker: Content Director PS Find out more about sports and fitness marketing with PUMA, by listening to the latest Biz Takeouts podcast from the Biz Takeouts Marketing & Media radio show. PPS Take a look at the latest Ornico ad showcase.
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